Map the HR Roles and Structure Your Company Needs
Map the HR roles and structure your company needs: a checklist of eight HR functions, one owner for each task and a one-page HR structure.
Work Tips
Marketing Training for Small Teams: From Strategy to Sales
One shared way to plan and execute marketing. Kognifi trains small teams on their own business, from strategy to sales, with AI as a working tool.
AI in Corporate Planning: The First Draft of Your Plan in a Day
Use AI in corporate planning to get a first draft of the plan in a day: the planning questions, the data pack, the SWOT, goals and KPIs.
AI in Project Management: A Weekly Status Report in 15 Minutes
Use AI in project management: turn the tracker into a weekly status report with traffic lights, late items and decisions needed, in 15 minutes.
AI in Business Development: Research a Prospect Before the First Call
Use AI in business development to research a prospect before the first call: company facts, likely needs, the buying team and SPIN questions.
AI and Your Brand: Keep Every Draft On-Brand
Keep AI drafts on-brand: give AI a one-page brand brief from your brand book, then check tone, words and claims before you publish.
AI in Marketing: One Brief, a Month of Content
Use AI in marketing: write one campaign brief and turn it into a month of SEO articles, posts and emails, with a check before anything goes out.
Deploy AI to Do Repetitive Work: From Prompt to Routine
Deploy AI to do repetitive work in four levels: prompt, saved brief, agent and routine. Pick the task, write the brief, set the check.
How to Become an AI Manager: Brief, Check, Approve
Become an AI manager: brief AI like a new team member, check every draft and approve only what you would sign. Three steps and a checklist.
AI in Parallel With Your Work: Run Two Tracks at Once
Use AI in parallel with your work: you do the thinking, AI does the second track. A two-track plan, a worked example and a weekly check.
Make Your Website the Centre of Your Online Marketing
Make your own website the command centre of your online marketing, and link your social media pages to it. You control your website, but the platform controls your social media page: what shows, when and to whom. Learn this skill in the course Digital Marketing (MC-DM). Signs that you depend too much on one platform … Read more
Run a Digital Marketing Campaign in Four Phases
A digital marketing campaign has four phases: plan, implement, monitor and optimise, then close. Aim for leads that intend to buy, not only for clicks and sign-ups. Put each activity into one phase, so that the scope stays under control. Learn this skill in the course Digital Marketing (MC-DM). Signs that your campaigns need a … Read more