A career path lists the Kognifi courses for one role, grouped by the work the role does. HR and L&D teams use a path to plan the training for a role. Kognifi has six career paths. Each course is HRD Corp (HRDF) claimable for HRD Corp registered employers.
The career paths
SalesSales
For: Salespeople and pre-sales staff → account managers and sales managers → bid teams
- Win the Sale
- Grow and Keep Key Accounts
- Win and Deliver Bids
- Lead the Team to Target
MarketingMarketing
For: Marketing executives → marketing managers, product managers and brand managers
- Understand the Market and the Customer
- Set the Marketing Direction
- Build and Keep the Brand
- Reach and Engage Customers
- Manage the Product in the Market
- Run and Measure Marketing
Business DevelopmentBusiness Development
For: Business analysts and planners → business development managers
- Find and Size Opportunities
- Shape the Offer
- Build the Business Case and Plan
- Win Partners and Deals
- Track Results
Corporate PlanningCorporate Planning
For: Corporate planners and strategy executives → heads of strategy and senior leaders
- Read the Market and the Industry
- Set the Business Strategy
- Build the Strategic Plan
- Set Targets and Measure Performance
- Execute the Plan and Lead Change
GovernanceGovernance
For: All staff (ethics and safety basics) → compliance, risk and safety officers → board and senior management
- Ethics and Integrity
- Workplace Safety and Health
- ESG and Sustainability
- Lead Change
HRHR
For: HR executives → HR managers and HR business partners; line managers who manage people
- Run HR and People Processes
- Lead and Develop People
- Build Relationships and Resolve Conflict
- Lead Change and Culture
- Keep the Workplace Compliant and Safe
How to use a career path
Find the path for the role. Each path shows who it is for and where each person starts. Every path also has two common areas: Communicate and Influence, and Personal Effectiveness.