Corporate Planning Training Courses

Who these corporate planning courses are for

• Corporate planners and business management teams who write and present the strategic business plan.
• Marketing, product, sales and business development teams who need market data and a go-to-market strategy.
• Managers, HR and finance teams who set targets and KPIs and track them.

These courses are not theory lectures. Each one is a working session on your own market, targets and plans.

How the courses fit together

Start with the market data. Then build the strategy, the plan and the targets.

• Market Research and Analysis: the market data. Market data and data analysis, managing market research, and the market research report.
• Marketing Strategy: the strategy. SWOT and PESTEL for risks and opportunities, Porter's 5 Forces and the product life cycle for industry trends, and strategic options for positioning and growth.
• Strategic Business Planning Workshop: the plan. Business development direction and data, the go-to-market marketing mix plan, the plan of action, the risk management plan, and the strategic business plan presentation. Three days.
• Strategic Decision Making for Leaders: the decision. Issue framing, data insights and scenarios, strategic options and bias, and stakeholder alignment for execution.
• KPI and Metrics Management: the targets. KPI and goal setting, metrics to measure performance and control risks, workforce commitment and performance calibration.

Related courses: see Marketing and Leadership & Management.

How each course runs

• Each participant brings a real case from work: a customer, a product, a team or a proposal.
• The trainer shows one tool at a time. Then each participant uses the tool on that case.
• The trainer gives feedback on the work during the class.
• At the end, the trainer assesses the work against a rubric. You can see what each person can now do.

Participants leave with work that they can use on the next working day.

What your team brings back to work

• Tools that each participant used in class on their own market data, plan or targets.
• An assessed piece of work for each participant.
• The Kognifi Certificate of Competency for participants who pass 80% of the assessment.

Three ways to run a course

• Public class: at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
• In-house: for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
• Private coaching: one-to-one, for a manager or a key team member.