Good web content gives the searcher exactly what they looked for. Give each page one clear search intent. Then make the images, the video and the text for that intent, and make them load fast on each screen. Learn this skill in the course Content Marketing (MC-CM). Signs that your content misses the intent Create … Read more
Digital skills let your team use digital tools, automate tasks and plan the digital change of a workflow. Map the skills that each team needs, check the current level with a short training needs analysis (TNA), then train for the gaps. Learn this skill in the course Digital Marketing (MC-DM). Signs of a digital skills … Read more
Digital transformation makes a process simpler and faster with digital tools and the skills to use them. The output stays the same, but the result is faster, has fewer errors and costs less for each unit sold. Learn this skill in the course AI at Work (BL-AIW). Signs that a process is ready for digital … Read more
Marketing technology (martech) shortens the path to a decision for buyers and helps you find and keep customers. Select your martech in three categories: sales tools, collaboration tools and management tools. Learn this skill in the course Digital Marketing (MC-DM). Why sales and marketing went digital first Sales and marketing were among the first work … Read more
Most people now open email on a phone first. Design each marketing email for a small screen first, then check that it also works on a computer. Learn this skill in the course Content Marketing (MC-CM). Signs that your emails do not work on phones Design a mobile-first email in six steps Why this matters … Read more
A payment gateway lets your customers pay online and in your shop. Select one that connects to your shop platform, accepts the payment methods your customers use, and keeps card data secure. Learn this skill in the course Advanced WebOps (MC-AWO). Example: a boutique owner in central Kuala Lumpur opens an online shop. Her customers … Read more
Your domain name is the address of your website and of your business email. Select it as carefully as your company name, because a change later is difficult and can lose visitors. Learn this skill in the course Advanced WebOps (MC-AWO). Signs of a weak domain name What a domain name is A domain name … Read more
An online business uses the internet to attract customers, market, take payments and often deliver the product. To start one, select a niche, check the demand and the competition, then build the website, the email list and the traffic step by step. Learn this skill in the course Digital Marketing (MC-DM). Signs that you are … Read more
An online to offline (O2O) marketing plan uses online channels to bring buyers to your shop, office or sales team. Base the go-to-market plan on data, because wrong assumptions make the whole marketing budget give a poor return. Learn this skill in the course Marketing Plan (MX-MP). Signs that your O2O plan has a gap … Read more
A CRM shows each deal in your sales pipeline and the next action for it. To manage the pipeline well, set up the CRM structure first, then track tasks, keep customer records complete and run campaigns from the same data. Learn this skill in the course Sales Management (BM-SM). Signs that your pipeline is out … Read more
A CRM lets you manage each customer for their lifetime value, not only for the next sale. Before you select or set up a CRM, decide what you want to sell to customers later and how long you expect them to stay. Learn this skill in the course Key Account Management (SA-KAM). Signs that your … Read more
A digital marketing system has nine parts, from the website to the CRM. Check each part once a year, because one weak part can stop the leads that the other parts bring in. Learn this skill in the course Digital Marketing (MC-DM). In business, a “rainmaker” is a person who brings in new business. A … Read more