Marketing Management Training Courses
Marketing management training courses in Malaysia for marketing, product, brand and sales managers who plan and run the marketing. Each course teaches one skill, and your people practise it on their own market and their own products.
Kognifi assesses the work, so you can see the competence. We run each course in-house for your team or as a public class in Petaling Jaya. Each course is an HRD Corp (HRDF) claimable course for HRD Corp registered employers.
Who these marketing management courses are for
- Marketing, product, brand and sales managers who write and control the marketing plan.
- Corporate planners and business development teams who choose the marketing strategy.
- Digital, content and marketing teams who create content that brings customers.
These courses are not theory lectures. Each one is a working session with workshops, group activities and assessed work.
Rated by our participants
by relevance
Courses in this skill area
HRD Corp Claimable Course
Upcoming classes
How the courses fit together
Start with the strategy. Then write the plan and control it. Then build the content that brings customers.
- Marketing Strategy: choose the strategy. SWOT, PESTEL, Porter's 5 Forces, the product life cycle (PLC), the marketing mix, positioning and segmentation, to select and propose a go-to-market strategy.
- Marketing Plan: write the plan. Goal setting and the marketing financial plan, the marketing mix formulas, the go-to-market action plan and the implementation plan.
- Marketing Management: control the plan. Goal setting and control of the marketing financial plan, the marketing mix, go-to-market readiness, and sales and marketing risks with contingency measures.
Related: Marketing, Brand, Martech and Marketing career path.
How each course runs
- Each participant brings a real case from work: a customer, a product, a team or a proposal.
- The trainer shows one tool at a time. Then each participant uses the tool on that case.
- The trainer gives feedback on the work during the class.
- At the end, the trainer assesses the work against a rubric. You can see what each person can now do.
Participants leave with work that they can use on the next working day.
What your team brings back to work
- Tools that each participant used in class on their own market, product or marketing plan.
- An assessed piece of work for each participant.
- The Kognifi Certificate of Competency for participants who pass 80% of the assessment.
Three ways to run a course
- Public class: at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
- In-house: for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
- Private coaching: one-to-one, for a manager or a key team member.
Questions about marketing management training
Are these courses HRD Corp (HRDF) claimable?
Yes. Each course is an HRD Corp claimable course for HRD Corp registered employers.
How long is each course?
Two days.
Can you run a course for our team only?
Yes. Ask for a quote for in-house training.
Which course comes first?
Start with Marketing Strategy to choose the strategy. Then take Marketing Plan to write the plan and Marketing Management to control it.