HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Design a basic content marketing strategy
- Produce original content for specific audiences
- Analyze and utilize data for strategic decisions
- Align content marketing with business goals
Who should attend
Digital, content, marketing and product teams who want to apply successful content marketing strategies, use storytelling in content creation and become proficient with digital tools for content marketing. Participants are guided by the trainer and coached in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Fundamentals of Content Marketing
Participants are introduced to the core concepts of content marketing: the strategic importance of content in digital marketing and its role in engaging audiences and driving business objectives.
- Introduction to content marketing basics Lecture
- Analysing successful content campaigns Workshop
- Developing a content marketing plan Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Content Creation and Curation
Participants learn how to create and curate content, focusing on storytelling, consistency and brand alignment.
- Effective content creation and curation Lecture
- Crafting a story for your brand Workshop
- Creating a content mix for a marketing campaign Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Digital Tools and Analytics in Content Marketing
Participants learn the digital tools available for content marketing, including analytics for measuring and optimising content performance.
- Digital content creation tools and analytics for strategic decisions Lecture
- Analysing data from a content marketing campaign Workshop
- Creating content variations and adjustments from analytics insights Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Integrating Content Marketing Into Overall Business Strategy
Participants learn how to integrate content marketing with broader business strategies and align it with organisational goals.
- Integrating content marketing Lecture
- Creating an integrated marketing content plan Workshop
- Aligning and matching content to business goals Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Trainer showcased the different digital tools available online, not just talk about theory only.
It was a nice 2-day session. I would totally recommend it to my team.
Knowledgeable speaker, clear teaching, engaged participants.
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Content Marketing?
Digital, content, marketing and product teams who want to apply successful content marketing strategies, use storytelling in content creation and become proficient with digital tools for content marketing. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.