Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Answer marketing and business questions with data
- Determine reliable sources and clean data for accurate analysis
- Manage and guide market research activities
- Report market research findings and recommendations
Who should attend
Corporate planners, marketing, product, sales and business development teams, and analysts. Participants learn how to structure market research, collect data with an MVP, surveys and data warehouses, analyze it with Excel and present it in actionable tables, graphs and reports, coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Data | Introduction to Market Data
Participants are introduced to the market data collection process, which helps them gather information from different sources to answer their research questions. They learn how to prepare, organize and structure data for analysis.
- The market data collection and management process Lecture
- Getting started with data organization and management Workshop
- Presenting organized data for analysis Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Analysis | Introduction to Market Data Analysis
Participants learn the common business questions and the analyses needed to answer them. They learn how to organize data analysis and choose methods to answer specific business questions and requirements.
- The business questions and data analysis process Lecture
- Getting started with data analysis tools and techniques Workshop
- Presenting the data analysis results Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Research | Managing Market Research
Participants are introduced to market research as a step-by-step process. They learn how to plan the research, write survey questions, structure the market research, collect data and decide where to get the data.
- The market research process Lecture
- Getting started with the market research frameworks Workshop
- Presenting the market research results Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Presentation | Creating the Market Research Report
Participants are guided in writing a market research report to share their findings with their audience. They are introduced to reporting methods and data visualization techniques, and learn how to present data visually for decisions.
- The market research reporting objective Lecture
- Getting started in creating the market research report Workshop
- Presenting the market research report and visuals Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
I actually gained new knowledge during the 2-days course. It helps me to enhance my reporting especially on the use of visuals, porter 5, PESTLE and SWOT analysis.
I liked how the course was conducted in a relaxed manner and I liked how the trainer was very engaging.
The trainer is knowledgeable in real industry and able to provide good suggestions to the problems.
The case studies used, and explanations on how it can be implemented to current work environment
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Market Research and Analysis?
Corporate planners, marketing, product, sales and business development teams, and analysts. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
Next public class: 21–23 Dec 2026 Next public class: 3–4 Mar 2027 Next public class: 28–29 Dec 2026Related work tips
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