Marketing Training Courses

Who these marketing courses are for

• Marketing executives and managers who write and run the marketing plan.
• Heads of sales and marketing, and business development managers, who own the go-to-market results.
• Owners and general managers of small and mid-size firms who do the marketing without a marketing department.

These courses are not theory lectures. Each one is a working session with templates, exercises and assessed work.

How the courses fit together

Take the courses in this order. Each step builds the skills that the next step needs.

1. Market Research and Analysis: research the market. Collect and analyse market data, and report the findings with recommendations.
2. Marketing Strategy: set the direction. Use strategic frameworks to find risks, opportunities and competitive forces.
3. Brand Management, then Brand Strategy and Storytelling: build the brand. Set the brand book and keep one brand at each touchpoint. Then tell the brand story.
4. Marketing Plan: write the plan. Goal setting and the marketing financial plan, the marketing mix, the go-to-market action plan and the implementation plan.
5. Content Marketing, then SEO Copywriting: plan and write the content. Content for each audience, then content that ranks in search engines such as Google and Bing, and in AI answer engines and generative engines.
6. Digital Marketing: run and measure digital campaigns. Campaigns that bring sales leads, and the performance of each campaign with analytics.
7. WordPress for Digital Marketing: build the website. Set up WordPress, publish the content, and build landing pages for search and conversion (CRO).
8. Advanced WebOps: run the website. Domains, DNS, the CDN, safe site changes and email delivery records.
9. Marketing Management: control the plan. Goal setting and control of the marketing financial plan, go-to-market readiness, and sales and marketing risks.

The Marketing career path uses the same order and adds communication and personal effectiveness courses.

How each course runs

• Each participant brings a real case from work: a customer, a product, a team or a proposal.
• The trainer shows one tool at a time. Then each participant uses the tool on that case.
• The trainer gives feedback on the work during the class.
• At the end, the trainer assesses the work against a rubric. You can see what each person can now do.

Participants leave with work that they can use on the next working day.

What your team brings back to work

• Templates and tools that each participant used in class on a real product or a real market.
• An assessed piece of work for each participant.
• The Kognifi Certificate of Competency for participants who pass 80% of the assessment.

Three ways to run a course

• Public class: at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
• In-house: for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
• Private coaching: one-to-one, for a manager or a key team member.