Brand Training Courses
Brand training courses in Malaysia for teams that keep one consistent brand and tell its story. Each course teaches one skill, and your people practise it on their own brand and their own customers.
Kognifi assesses the work, so you can see the competence. We run each course in-house for your team or as a public class in Petaling Jaya. Each course is an HRD Corp (HRDF) claimable course for HRD Corp registered employers.
Who these brand courses are for
- Brand managers and product managers who own a brand and its brand book.
- Corporate communications and marketing teams who keep the corporate identity consistent in all marketing communications (marcom).
- Customer service leaders who need one brand voice across all channels.
These courses are not theory lectures. Each one is a working session with workshops, group activities and assessed work.
Rated by our participants
by relevance
Courses in this skill area
HRD Corp Claimable Course
Upcoming classes
How the courses fit together
Brand Management sets the brand: the corporate identity and the brand book. Brand Strategy and Storytelling takes the brand to the customer: the brand archetype and the brand story in the communications plan. Brand Management is the prerequisite for Brand Strategy and Storytelling.
- Brand Management: brand consistency. Your corporate identity and brand book: brand essence, brand vision, brand personality and brand archetype, the brand drivers for buyer personas, and one consistent brand at each touchpoint.
- Brand Strategy and Storytelling: brand storytelling. The brand archetype, vision and values applied in the communications plan, storytelling techniques, and the brand story in customer conversations.
Related courses: see the Marketing, Product and Martech topics.
How each course runs
- Each participant brings a real case from work: a customer, a product, a team or a proposal.
- The trainer shows one tool at a time. Then each participant uses the tool on that case.
- The trainer gives feedback on the work during the class.
- At the end, the trainer assesses the work against a rubric. You can see what each person can now do.
Participants leave with work that they can use on the next working day.
What your team brings back to work
- A brand book outline or a brand story that each participant created in class for a real brand.
- An assessed piece of work for each participant.
- The Kognifi Certificate of Competency for participants who pass 80% of the assessment.
Three ways to run a course
- Public class: Brand Management, at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
- In-house: both courses, for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
- Private coaching: one-to-one, for a brand manager or a key team member.
Questions about brand training
Are these courses HRD Corp (HRDF) claimable?
Yes. Each course is an HRD Corp claimable course for HRD Corp registered employers.
How long is each course?
Two days.
Can you run a course for our team only?
Yes. Ask for a quote for in-house training.
Which course comes first?
Brand Management comes first. It is the prerequisite for Brand Strategy and Storytelling, because the story uses the brand essence, personality and archetype that Brand Management sets.
