AI writes in a generic voice unless you give it yours. Turn your brand book into a one-page brand brief. Attach it to every AI task. Then check each draft for tone, words and claims. This keeps every channel consistent.
Learn these skills in Brand Management (MC-BM), module 3. See also Brand Strategy and Storytelling (MC-BS), module 3. See also AI at Work (BL-AIW), module 1.
Who This Is For
Brand and marketing staff who see AI drafts that do not sound like the company.
The One-Page Brand Brief
| Part | What to Put In |
|---|---|
| Positioning | One sentence: for whom, what, and why you are different. |
| Personality | Three words, with one “we are, we are not” line each. |
| Words we use | Ten approved terms and product names, spelt correctly. |
| Words we avoid | Ten words that are off-brand or not true for you. |
| Proof | Claims you can prove, with the source. |
The Brand Check Before Publishing
- Does it sound like our three personality words?
- Are product names and terms spelt our way?
- Is every claim on the proof list?
- Would our best customer recognise us in it?
Example: A Property Developer in Johor
Nadia manages the brand of a mid-size developer. Her team posts daily on three channels.
- She writes a brand brief: “warm, practical, local”.
- Every AI task gets the brief as a file.
- AI drafts a launch post. It says “luxury”. The brief says avoid “luxury”.
- Nadia changes one word. The post now matches the brand.
A Fair Warning From a Participant
Too much dependent on AI to do research, and I don’t have enough time to process the info and need to move to the next thing
Participant, Sunsuria
AI is fast. Brand work still needs time to think. Give AI the drafts, and keep the thinking for your team.
Common Mistakes to Avoid
- A 60-page brand book pasted into a chat. Give a one-page brief.
- No proof list. AI then adds claims you cannot support.
- Each person with a different brief. Keep one shared file.
Try It This Week
Write your one-page brand brief. Test it on three old posts. Compare the drafts with the originals.
Frequently Asked Questions
Can AI create our brand identity?
AI can suggest options. Positioning and personality are decisions for your team.
Where does the brand book come from?
The course takes you through brand elements, tone and the brand book.
Next Step
Read the full outline of Brand Management (MC-BM). See the MC-BM classes on the Training Calendar.
Related courses: Brand Strategy and Storytelling (MC-BS), AI at Work (BL-AIW). For a group from your company, get a quote for in-house training.
