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A product manager compares two packaging prototypes at a busy workstation of samples, colour swatches and sales charts (illustrative AI image)
Skill Area

Product Training Courses

Product training courses in Malaysia for teams that develop new products and manage products in the market. Each course teaches one skill, and your people practise it on their own products and their own market.

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Kognifi assesses the work, so you can see the competence. We run each course in-house for your team or as a public class in Petaling Jaya. Each course is an HRD Corp (HRDF) claimable course for HRD Corp registered employers.

Who these product courses are for

  • Product managers who own a product and its sales results.
  • Sales and marketing teams who need to develop, test and launch new products.
  • Owners and general managers of small and mid-size firms who decide which products to develop next.

These courses are not theory lectures. Each one is a working session with tools, exercises and assessed work.

Courses in this skill area

Upcoming classes

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How the courses fit together

Start with the new product. Then manage the product in the market.

  • Product Development: the new product. The product development life cycle, testing ideas, developing the minimum viable product (MVP), and growing the new product.
  • Product Management: the product in the market. The product marketing mix, product development and planning product sales, product brand drivers for customer activation, and forecasting and managing the sales channels.

Related courses: see the Brand, Marketing and Corporate Planning topics.

How each course runs

  • Each participant brings a real case from work: a customer, a product, a team or a proposal.
  • The trainer shows one tool at a time. Then each participant uses the tool on that case.
  • The trainer gives feedback on the work during the class.
  • At the end, the trainer assesses the work against a rubric. You can see what each person can now do.

Participants leave with work that they can use on the next working day.

What your team brings back to work

  • Tools that each participant used in class on a real product or a real product idea.
  • An assessed piece of work for each participant.
  • The Kognifi Certificate of Competency for participants who pass 80% of the assessment.

Three ways to run a course

  • Public class: at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
  • In-house: for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
  • Private coaching: one-to-one, for a manager or a key team member.

Questions about product training

Are these courses HRD Corp (HRDF) claimable?

Yes. Each course is an HRD Corp claimable course for HRD Corp registered employers.

How long is each course?

Two days.

Can you run a course for our team only?

Yes. Ask for a quote for in-house training.

Which course comes first?

Teams with a new product idea start with Product Development. Teams with products in the market start with Product Management.

Work Tips

Trainers for this skill area

Get a QuoteIn-house programmes for your team →