HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Use frameworks to map strategic direction
- Identify risks and opportunities in the market
- Isolate competitive forces with targeted actions
- Recommend and propose strategy for competitive growth
Who should attend
Corporate planners, and sales, marketing, product and business development teams who need to create marketing strategy. Participants learn how to use SWOT, PESTEL, Porter's 5 Forces, PLC, marketing mix, positioning and segmentation frameworks to select and propose a go-to-market strategy, coached by the trainer in a workshop setting.
Pre-requisites: Diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Strategic Frameworks for Business Development
Participants get to know the frameworks for business strategy formulation: SWOT, PESTEL, Porter's 5 Forces, PLC and segmentation analyses. They then learn how to select generic and differentiation strategies for business goals, and what data is required.
- Get to know and differentiate the frameworks Lecture
- Get the data for the frameworks Workshop
- Use the frameworks to map strategic direction Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Using SWOT and PESTEL to Identify Market Risks and Opportunities
Participants learn how to read economic data relationships in the context of business risks and opportunities. They learn how to use the data to understand the government, technology and social market forces that impact the business.
- How to use SWOT and PESTEL for risk management Lecture
- Place data and identify threats and opportunities Workshop
- Presenting the opportunities and threats matrix Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Using Porter's 5 Forces Framework and PLC to See Industry Trends
Participants learn to use Porter's 5 Forces and product lifecycles to target customer groups, and how to segment markets for success and profitability. They learn how to read the data to apply possible strategies and actions that create and achieve business goals.
- Competitive intensity and segmentation Lecture
- Placing the data points for competitive context Workshop
- Isolate competitive forces with targeted actions Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Selecting Strategic Options for Positioning, Direction and Growth
Participants learn how to calculate accessible market sizes and propose strategic value propositions that fit the business risk appetite. They learn how to create an actionable strategic business proposal to capture the opportunities.
- Identify market size and possible strategic actions Lecture
- Integrating an actionable strategy with the strategy canvas Workshop
- Recommend and propose strategy for competitive growth Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Very clear teaching session, trainer has good patience and knowledge.
The class engagement and practices that we have gone through in the class.
A lot of relevant examples given to relate to frameworks, practical exercises for us to think on how to use all the tools
please keep up the good work. small group training really help to get deep in the topic
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Marketing Strategy?
Corporate planners, and sales, marketing, product and business development teams who need to create marketing strategy. Participants should hold a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
Related work tips
Related courses
Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.