What a Product Manager Does in a Malaysian Company
What a product manager does in a Malaysian company: the four jobs, from the marketing mix to the stock forecast, and a weekly routine checklist.
Work Tips
Write a Brand Book Your Team Will Use
Write a brand book your team will use: the brand elements, the brand tone, the story elements, and do and do not examples, as a checklist.
Define Your Brand Essence, Vision and Personality
Define your brand essence, vision and personality with a one-page worksheet: one question and one example for each part.
Choose a Brand Archetype for a B2B Company
Choose a brand archetype for a B2B company: five archetypes that fit B2B, a three-question test and an example for each.
Map Your Brand Touchpoints and Keep One Brand at Each
Map your brand touchpoints along the customer journey with an audit sheet: what the customer sees, what it should say and who owns it.
Write a Brand Positioning Statement: A Template With Examples
Write a brand positioning statement with a five-part template: who, need, brand, difference and proof, with two examples.
Use Your Brand Story in Customer Conversations
Use your brand story in customer conversations with a four-step guide: listen, link, tell and ask, and three short example scripts.
Brand Story: Three Questions a Malaysian SME Answers First
A brand story answers three questions in the customer’s words: what problem you fix, why they should trust you and what happens after they buy.
HRD Corp Claimable Course (SBL-KHAS) Explained for HR Executives
SBL-KHAS explained: what the HRD Corp Claimable Courses scheme is, what the employer does, what the provider does, and the training types it covers.
In-house or Public Training: Which Claim Fits Your Team
In-house or public training: a decision table on staff numbers, subject and dates, and how each format is claimed from HRD Corp.
Plan a Yearly Training Calendar With Your HRD Corp Levy
Plan a yearly training calendar with your HRD Corp levy: estimate the levy, match it to the training needs and fill a 12-month template.
HRD Corp Documents Before, During and After a Course
HRD Corp documents before, during and after a course: the grant documents, the T3 attendance form, the JD14 and the claim documents.