HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Set sales KPIs and create visual dashboards
- Control sales campaigns and sales readiness
- See risks and opportunities in the sales plan
- Create action plans to manage risks to the plan
Who should attend
Product marketing managers and sales team leaders who manage for sales results, track the leading indicators of sales plan success and build a sales and marketing command centre. Participants are guided by the trainer and coached in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Sales and Marketing Key Performance Indicators (KPI) and Metrics
Participants are introduced to goal setting and managing results with key performance indicators (KPIs) and metrics. They learn how to link these metrics to sales and marketing activities.
- Key performance indicators and metrics Lecture
- Marketing performance data collection and actionable data visualisation Workshop
- Presenting the sales and marketing visual dashboard Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · The Go To Market (GTM) Implementation Plan
Participants learn how to sequence activities, resources and costs for Go To Market (GTM) readiness in the sales territories, focusing on sales and promotional materials, timelines, resources, performance checklists and reporting progress towards GTM kick-off dates.
- The GTM campaign planning process Lecture
- Listing the campaign activities, creation plan and costs Workshop
- Presenting the GTM readiness activities Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Identifying Sales and Marketing Risks and Opportunities
Participants learn how to identify and qualify the risks and opportunities in the sales and marketing plan, and how to present them in a sales risk and opportunity register.
- Identifying sales and marketing risks and opportunities Lecture
- Qualifying risks and opportunities Workshop
- Presenting the sales risk and opportunity register Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Mitigating Sales and Marketing Risks and Contingency Measures
Participants are introduced to managing sales performance risks. They learn how to create action plans to mitigate risks and contingency plans to recover from them and stay on plan.
- The sales and marketing command centre structure Lecture
- Structuring the sales and marketing command centre Workshop
- Presenting the sales and marketing command centre plan Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
I can use all the inputs given in this training in my daily work. Very useful information!
It’s good that the trainer provided relevant examples relating to our industry, so it’s easier to apply the strategy.
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Sales Management?
Product marketing managers and sales team leaders. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.