Experience
- Experience
- 35+ years
- Industries
- Pharmaceuticals, medical devices, IT equipment, contract manufacturing, telecommunications
- HRD Corp
- Accredited Trainer
Over 35 years of experience in sales, marketing and project management with Fortune 500 companies: Ciba-Geigy, B. Braun, Tyco Healthcare, Dell and Flextronics, then Chief Commercial Officer at Baycom. Principal Consultant at Kognifi since 2017. Served Asia-Pacific markets in product strategy, market entry, tenders and sales force improvement.
Career
| Years | Role | Organisation | Industry |
|---|---|---|---|
| 2017–now | Principal Consultant | Kognifi | Training and consulting |
| 2012–2017 | Chief Commercial Officer | Baycom | Telecommunications |
| 2007–2011 | Director | Flextronics | Contract manufacturing |
| 2006 | Senior Inside Sales Manager | Dell | IT equipment |
| 2004–2006 | Senior Brand Manager | Dell | IT equipment |
| 2004 | Regional Business Development Manager | Tyco Healthcare | Medical technology |
| 2001–2004 | Country Manager | Tyco Healthcare | Medical technology |
| 2000–2001 | Product Manager | Tyco Healthcare, Singapore | Medical technology |
| 1994–2000 | Product Manager | B. Braun Medical | Medical devices |
| 1992–1993 | Hospital Sales Representative | Ciba-Geigy | Pharmaceuticals |
Education and Certifications
- International Executive Master of Business Administration in International Business, Ecole Supérieure de Gestion Paris (Paris Graduate School of Management), France, 2010
- Bachelor of Science (Life Sciences), Universiti Kebangsaan Malaysia, 1991
- HRD Corp Accredited Trainer, 2022
- Project Management Professional (PMP), Project Management Institute (PMI), 2018
- HRD Corp Train-the-Trainer, 2017
- Advanced Search Engine Optimization, Asia Search Engine Academy, 2012
- Fellow, The Chartered Institute of Marketing (FCIM)
Memberships: Project Management Institute (PMI), 2018; Toastmasters, 2004; Singapore Institute of Management (MSIM), 2002
Achievements
- Delivered 100 telco towers (ready for service) in 120 days for MCMC and Celcom
- Managed RFx tenders worldwide for B. Braun, Tyco, Dell and Flextronics
- First to digitalise telecom tower site surveys with drones (2015)
Courses taught (32)
Career paths: Sales · Marketing · Business Development · Corporate Planning · Governance · HR
Corporate Planning (4)

KPI and Metrics Management
Next public class: 28–29 Dec 2026
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Market Research and Analysis
Next public class: 1–2 Mar 2027
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Strategic Business Planning Workshop
Next public class: 21–23 Dec 2026
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Strategic Decision Making for Leaders
Next public class: 3–4 Mar 2027
View Course →Sales (8)

B2B Trusted Sales Advisor
Next public class: 16–17 Nov 2026
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Interpersonal Selling Skills
Next public class: 18–19 Nov 2026
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Key Account Management
Next public class: 16–17 Nov 2026
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Managing Project Bids, Execution and Delivery
Next public class: 14–15 Dec 2026
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Sales Management
Next public class: 25–26 Jan 2027
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Sales Negotiation
Next public class: 8–9 Mar 2027
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Social Selling
Next public class: 7–8 Jul 2027
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Tender Bids Management
Next public class: 8–9 Mar 2027
View Course →Marketing (10)

Advanced WebOps
In-house only
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Brand Management
Next public class: 1–2 Feb 2027
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Brand Strategy and Storytelling
In-house only
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Content Marketing
Next public class: 9–10 Dec 2026
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Digital Marketing
Next public class: 2–3 Nov 2026
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Marketing Management
Next public class: 30 Nov – 1 Dec 2026
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Marketing Plan
Next public class: 18–19 Jan 2027
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Marketing Strategy
Next public class: 16–17 Dec 2026
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SEO Copywriting
Next public class: 25–26 Nov 2026
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WordPress for Digital Marketing
Next public class: 7–8 Dec 2026
View Course →Product (2)
Communication (4)

Business Communication Skills
Next public class: 25–26 Nov 2026
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Business Communication, Negotiation and Data Visualization
Next public class: 11–12 Nov 2026
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Business Presentation With Data Visualization
Next public class: 2–3 Dec 2026
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Presentation Skills
Next public class: 18–19 Nov 2026
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