Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Set clear business development goals and trade-offs
- Research and present market findings for decisions
- Design a GTM plan that fits target audience needs
- Build a plan of action with risk and contingency plans
- Present a strategic business plan with supporting data
Who should attend
Business management teams and corporate planners who need to develop, implement and present a strategic business plan. Participants gain hands-on experience in business strategy formulation, market analysis, risk management and go-to-market (GTM) planning through discussions, coaching and presentations.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Business Development Direction and Questions
Participants discuss and set their business development objectives: what they want to do, and what they are willing to trade off to achieve those objectives.
- Business development objectives, direction and strategies Lecture
- Setting the BD goals and objectives Workshop
- Presenting the draft BD Hoshin Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Getting Data to Answer Business Development Questions
Participants find answers to their business questions. They learn how to read the business environment, what data to look for, how to find it and how to present it effectively for BD decision-making.
- Strategic planning analysis frameworks Lecture
- Conducting strategic planning research and analysis Workshop
- Presenting the findings Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Refining Business Development Velocity
Participants review the data and confirm their business development objectives: what they really want to do, and what they are really willing to trade off to achieve them. This sets the direction, speed of growth and costs.
- Competitive advantages and business development velocity Lecture
- Recommending business direction, growth velocity and resource planning Workshop
- Presenting the revised BD Hoshin with data-driven metrics Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · The GTM Marketing Mix Plan
Participants discuss and set the GTM requirements to drive customer demand for their products and services.
- GTM planning, driving demand and requirements Lecture
- Creating the customer demand scenarios and fulfillment plans Workshop
- Presenting the GTM marketing mix plan Group Activity
Day 3
9.00am to 11.00am
Module 5 · The Business Development Plan of Action
Participants create the plan of action. They set the materials, training, events and people needed to achieve the sales numbers, then sequence the activities and schedule milestones to control spend and achieve the sales numbers.
- How to create a BD plan of action to deliver revenue targets Lecture
- Creating a business development timeline plan from start to finish Workshop
- Presenting the BD POA Group Activity
11.00am to 12.30pm
Module 6 · The Business Development Risk Management Plan
Participants discuss and identify the risks facing their proposed GTM marketing mix plan and BD plan of action. They learn to manage and respond to these risks.
- Risk management in strategic business planning Lecture
- Creating the risk management plans Workshop
- Presenting the risk plan Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 7 · The Strategic Business Plan Presentation
Participants create the strategic business plan presentation. They propose their Hoshin, milestone plans, supporting data and costs, and request approval.
- How to create the BP documentation and presentation Lecture
- Creating the BP documents and presentation deck Workshop
- Presenting the BP for approval Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
- Seal of Achievement for participants who meet the assessed standard.
Trainers
Fees and HRD Corp funding
- Public class: RM 5,250 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Strategic Business Planning Workshop?
Business management teams and corporate planners who need to develop, implement and present a strategic business plan. Participants should hold SPM, a diploma or a degree.
How long is the course?
3 days (21 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 5,250 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
Next public class: 1–2 Mar 2027 Next public class: 3–4 Mar 2027 Next public class: 28–29 Dec 2026Related work tips
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Get a Quote
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