HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuotePublic Class
- 10–11 Feb 2027
- 14–15 Apr 2027
- 21–22 Jun 2027
RM 3,500 per person
Also available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Apply the product development lifecycle process
- Generate different product-market fit ideas and options
- Create prototypes and run market tests
- Plan the business and revenue models for the product
Who should attend
Sales and marketing teams who need to manage product development. Participants learn how to read market trends and demand and get leadership support to prioritize products for development and market testing, coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · The Product Development Life Cycle
Participants are introduced to the product development lifecycle. They learn the different processes involved and the general requirements of each process.
- The product development life cycle Lecture
- Working with the design thinking phases Group Activity
- Working together as a project team Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Testing Ideas
Participants learn how to test ideas by brainstorming them into various user and market scenarios.
- Business and market needs with JTBD Lecture
- Working together on the value proposition canvas Group Activity
- Brainstorming ideas for prototype development Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Developing the MVP
Participants learn about market testing. They learn how to create prototypes and collect feedback to refine the product to user needs.
- Testing the prototypes Lecture
- Developing the MVP Group Activity
- Working together to create the test plans Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Growing the New Product
Participants are introduced to the product lifecycle and the business model canvas. They learn what needs to be done to grow the product.
- Product lifecycle and scaling growth Lecture
- Collecting and applying feedback for product improvement Group Activity
- Working together on the business model canvas Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Interactive, live examples for easier understanding
The food, training place and the trainer knowledge
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Product Development?
Sales and marketing teams. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.