HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Create an optimised, professional profile
- Apply a value-driven social selling mindset
- Use advanced social prospecting techniques
- Write authentic and impactful social comments
- Convert engagement into sales conversations
Who should attend
Sales development reps, account executives, inside sales reps, sales reps and sales managers who sell in Malaysia's digital-first landscape. Participants learn to build and nurture a professional network, integrate social selling activities into a CRM system, and measure social selling performance using KPIs and CRM tools.
Pre-requisites: SPM, diploma or degree holder
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Strategic Social Listening and Prospecting
Participants learn how to define and refine their Ideal Customer Profile (ICP) and buyer personas to target the right audience. They learn to set up alerts and use social listening tools to monitor relevant trends and conversations.
- Understanding your ideal customer profile (ICP) and buyer personas Lecture
- Finding your prospects Workshop
- Introduction to social listening tools Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Building Your Magnetic Personal Brand
Participants learn how to create a personal brand statement that communicates the unique value they offer to their target audience. They learn how to build authority and thought leadership to enhance trust and credibility in B2B and B2C sales.
- Why personal branding matters Lecture
- Optimizing your social media profile Workshop
- Extending your brand across platforms Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Engaging With Value and Building Your Communities
Participants learn how to balance value-driven engagement with promotional content on social platforms. They learn how to build and nurture a client network through personalized connection requests and strategic engagement.
- The art of social engagement Lecture
- Content strategy for social sellers Workshop
- Building your network and nurturing relationships Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Converting Social Engagement to Sales Outcomes
Participants learn how to craft personalized, value-driven direct messages (DMs) with clear calls to action. They learn to measure social selling performance using key performance indicators (KPIs), and to build consistent habits and an action plan for long-term success.
- Transitioning from social to sales conversation Lecture
- Measuring your social selling impact Workshop
- Sustaining social selling success Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Social Selling?
Sales development reps, account executives, inside sales reps, sales reps and sales managers. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.