HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuotePublic Class
- 17–18 Feb 2027
- 17–18 Mar 2027
- 12–13 May 2027
RM 3,500 per person
Also available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Apply the marketing mix to move product sales
- Differentiate products to fit against the competition
- Control prices and margins with the PLC plan
- Support inventory planning and distribution
Who should attend
Product management, sales and marketing teams who want to get sales with the product marketing mix. Participants learn how to fit products to the market with the PLC and product brand drivers, and are coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Managing the Product Marketing Mix
Participants learn how to use the marketing mix to plan the product mix, pricing ladders, promotion plan and distribution plan. They learn how to drive focused business growth and manage market risks with their product portfolio.
- The product jobs to be done (JTBD) and the marketing mix formula Lecture
- Seeing the sales power in the product marketing mix Workshop
- Presenting the product marketing plan Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Product Development and Planning Product Sales
Participants learn how to leverage the competition, product ecosystem, roadmaps and the product lifecycle (PLC). They learn how to use product features, advantages and benefits (FAB) and stock keeping unit (SKU) prices to create the product sales plan.
- Product FAB, development and the PLC Lecture
- Creating the SKU and product category sales plan Workshop
- Presenting the product sales plan Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Targeting Customer Activation With Product Brand Drivers
Participants learn how to present FAB, SKUs and positioning to activate customer interest. They learn how to train brand and sales teams to promote and position product brand drivers to fit specific buyer personas.
- Product positioning and buyer personas Lecture
- Creating the product positioning for customer activation Workshop
- Presenting the PLC customer activation plan Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Forecasting and Managing the Product Sales Channels
Participants learn how to manage cashflow, inventories, merchandising and product sell-through plans. They learn how to see the best locations and opportunities to move products, and how to forecast and plan inventories and cashflows.
- Forecasting and merchandising products in the sales channels Lecture
- Forecasting inventory movement and sell-through Workshop
- Presenting the product SKU forecasting plan Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
This session I would say is a very good short MBA course. I learned so many matrixes and ways to implement in my own market as a product manager. Overall is a wonderful experience.
I like how the course is structured and delivered in a chronologically manner. I also like the workshop where I am able to quickly apply what I have learnt.
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Product Management?
Product management, sales and marketing teams. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.