HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuotePublic Class
- 18–19 Jan 2027
- 24–25 Mar 2027
- 26–27 May 2027
RM 3,500 per person
Also available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Create relevant cash flow tables for marketing plans
- Create a list of activities to deliver the targets
- Create marketing campaigns and estimate costs to drive demand
- Create action plans to execute campaigns on the market
Who should attend
Marketing, product, brand and sales managers. Participants are coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Goal Setting and the Marketing Financial Plan
Participants are introduced to goal setting and the financial plan. They learn how to create the cashflow and profit and loss tables, and how to link these metrics to sales and marketing activities.
- The financial numbers related to marketing Lecture
- Linking the numbers to marketing activities Workshop
- Presenting the marketing financial plan Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · The Marketing Mix Formulas
Participants are introduced to the marketing mix, positioning and the marketing mix plan elements: the marketing elements and activities that ensure revenues are met and costs can be budgeted.
- The modern marketing mix required to meet the top line Lecture
- Developing the marketing mix plan Workshop
- Presenting the marketing mix plan Group Activity
Day 2
9.00am to 12.30pm
Module 3 · The Go-to-Market (GTM) Action Plan
Participants learn how to create an effective sales and marketing campaign to shape demand and meet targets: the sales and marketing activities, based on the marketing mix plan, that deliver the revenues and get costs estimated.
- Brand, product and sales activities to deliver the numbers Lecture
- Developing the activities required to meet the marketing mix Workshop
- Presenting the GTM plan and costs Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · The GTM Implementation Plan
Participants learn how to sequence activities, resources and costs for GTM readiness, with a focus on sales and promotions timelines, resources and reporting progress towards the GTM kickoff dates.
- The GTM campaign planning process Lecture
- Listing the activities, campaign creation plan and costs Workshop
- Presenting the GTM readiness activities Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Examples and explanations were very clear and understandable
Comfortable training session, not too rush and I am able to express my opinion and understanding in the classroom
Case study were used to help to understand instead of just reading notes
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Marketing Plan?
Marketing, product, brand and sales managers. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.