What is Product Management?
Product Management is the strategic function within an organization responsible for the lifecycle of a product, from conception to development, launch, and ongoing management.
In this product management training class, participants learn how to get sales with the product marketing mix. This training class includes product marketing training course modules.
It involves understanding customer needs, developing strategies, and working with cross-functional teams to create products that solve real problems.
At Kognifi, we specialize in Product Management Training customized to equip you with cutting-edge knowledge and tools.
This training focuses on the entire product lifecycle from ideation to execution and aligns with the Human Resources Development Fund (HRDF) initiatives to boost workforce development in Malaysia.
You can also read about How to fit products in the market for the sales plan
This product management training class provides:
- Comprehensive Learning: Covers the entire product lifecycle, from ideation to launch and iteration.
- Practical Skills: Hands-on training in Agile, Scrum, and product development tools
- Customer Insights: Teaches techniques for understanding customer needs and translating them into solutions.
- Leadership Development: Builds collaboration and leadership skills for managing cross-functional teams effectively.
You will learn how to be an effective product manager to grow the business. Let’s dive into product management training to become an exceptional product manager!
Click the button below to contact Kognifi Customer Service (+6010-914 3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
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What You’ll Learn in Product Management Training
There are 4 modules in this course
- Module 1 · Managing the Product Marketing Mix
- The product jobs to be done (JTBD) and the marketing mix formula · Lecture
- Seeing the sales power in the product marketing mix · Workshop
- Presenting the product marketing plan · Group Activity
- Module 2 · Product Development and Planning Product Sales
- Product FAB, Development and the PLC · Lecture
- Creating the SKU and product category sales plan · Workshop
- Presenting the product sales plan · Group Activity
- Module 3 · Targeting Customer Activation with Product Brand Drivers
- Product positioning and buyer personas · Lecture
- Creating the product positioning for customer activation · Workshop
- Presenting the PLC customer activation plan · Group Activity
- Module 4 · Forecasting and Managing the Product Sales Channels
- Forecasting and merchandizing products in the sales channels · Lecture
- Forecasting inventory movement and sales sell through · Workshop
- Presenting the product SKU forecasting plan · Group Activity
This program offers customization insights into market analysis, product strategy, and cross-functional collaboration. It’s a stepping stone to driving innovation and creating impactful products.
And you can also discover the best branding course in Malaysia from Kognifi.
Unlock Your Management Skills Potential
Why should you choose Kognifi?
A certification from Kognifi can make a significant impact on your professional growth.
Why People Choose Kognifi for Their Career
The experience of the trainer in different industries and different fields
Participant, iPay88
Interesting teaching way, fun and experience.The sharing of examples is clear with real-life issues and knowledge
Participant, Spotlight
The trainer Mr. Loga was amazing to explain things clearly and was interesting to know about the industry practices.
Participant, iPay88
I like how the course is structured and delivered in a chronologically manner. I also like the workshop where I am able to quickly apply what I have learnt.
Participant, iPay88
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