Start with Brand Management when your brand looks or sounds different at each touchpoint. Choose Brand Strategy and Storytelling when the brand is consistent and you need its stories. Brand Management is the prerequisite. The five-question self-check below shows you where to start.
Learn these skills in the courses Brand Management (MC-BM) and Brand Strategy and Storytelling (MC-BS).
Who This Is For
Marketing executives, brand managers and business owners who look for a branding course. Also HR staff who choose it for them.
The Two Courses Side by Side
| Brand Management (MC-BM) | Brand Strategy and Storytelling (MC-BS) | |
|---|---|---|
| Focus | Brand consistency: one brand everywhere | Brand storytelling: the brand in stories |
| You set | Brand essence, vision, personality and archetype | How the archetype and values show in your communications |
| You leave with | Brand drivers, a brand book and a touchpoint plan | Brand stories and a way to tell them to customers |
| Modules | 1. Business objectives into the brand. 2. Brand drivers. 3. The brand book. 4. Touchpoints and media channels. | 1. Business objectives into the brand. 2. Touchpoints and media channels. 3. Creating your brand stories. 4. Telling your brand story. |
| Duration | 2 days | 2 days |
| Format | Public class (RM3,500 per person), in-house, coaching or online | In-house, coaching or online |
| Before you join | SPM, diploma or degree | Brand Management (MC-BM) |
The Five-Question Self-Check
Answer yes or no for your company today.
- Do you have a brand book that your teams use?
- Does your brand look and sound the same at every touchpoint?
- Have you written your brand essence, vision, personality and archetype?
- Can each sales person tell the same short brand story?
- Do your posts and proposals use customer stories, not only product facts?
| Your Answers | Start With |
|---|---|
| One “no” or more to questions 1 to 3 | Brand Management (MC-BM) |
| “Yes” to questions 1 to 3, and “no” to 4 or 5 | Brand Strategy and Storytelling (MC-BS) |
| “Yes” to all five | Neither. Review your brand book once a year. |
Why Consistency Comes First
A story needs one brand to belong to. When each team uses a different logo, tone or promise, stories add to the confusion. Brand Management sets the identity and the brand book first. Brand Strategy and Storytelling then builds stories on it.
Example: A Property Developer
Take a property developer in Selangor with three project teams. Each team made its own brochures, with different colours and claims. The marketing team answers “no” to questions 1 and 2. They start with Brand Management and write one brand book. Six months later, they join Brand Strategy and Storytelling.
Try It This Week
Collect five things your customers see: a brochure, a post, a proposal, an email and your website. Put them side by side. Mark each place where the logo, colour or promise is different.
Frequently Asked Questions
Can we go straight to Brand Strategy and Storytelling?
Brand Management (MC-BM) is the prerequisite. It gives the brand book that the stories use.
Are both courses HRD Corp claimable?
Yes. Both are HRD Corp Claimable Courses (SBL-KHAS). The HRD Corp page explains the claim.
Can you run them for our team only?
Yes. Both run as in-house training at your premises. See In-house Training.
Next Step
Read the full outline of Brand Management (MC-BM). Public classes: 1 and 2 February 2027; 7 and 8 April 2027. All dates are on the Training Calendar. For a group from your company, get a quote for in-house training. More Work Tips are in the skill area Brand. Read also:
