HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Control marketing results with leading indicators
- Select tactics for a GTM campaign
- Plan demand with a GTM plan
- Create action plans to manage risks to the plan
Who should attend
Marketing, product, brand and sales managers. Participants are guided by the trainer and coached in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Goal Setting and Controlling the Marketing Financial Plan
Participants are introduced to goal setting and the financial plan. They learn how to manage results with key performance indicators (KPIs) and metrics, monitor and control marketing activities, and create cash flow and profit and loss tables.
- The KPIs and financial numbers linked to sales and marketing activities Lecture
- Identifying measurable drivers of marketing results and data visualisation Workshop
- Presenting the marketing financial plan and visual dashboards Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · The Marketing Mix Formulas
Participants are introduced to the marketing mix, positioning and the elements of the marketing mix plan: the marketing activities that ensure revenues are met and costs are budgeted for.
- The modern marketing mix required to meet the top line Lecture
- Developing the marketing mix plan Workshop
- Presenting the marketing mix plan Group Activity
Day 2
9.00am to 12.30pm
Module 3 · The Go To Market (GTM) Action Plan and Readiness Plan
Participants learn how to create sales and marketing campaigns, based on the marketing mix plan, that shape demand, meet targets, deliver revenues and estimate costs. They then create the GTM readiness plan.
- Brand, product and sales activities to deliver the numbers Lecture
- Developing the activities and schedules required to meet the marketing mix Workshop
- Presenting the GTM plans, costs and activity trackers Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Mitigating Sales and Marketing Risks and Contingency Measures
Participants are introduced to identifying risks and opportunities in the marketing plan and managing the sales and marketing risk register. They learn to create action plans to mitigate risks and contingency plans to recover and stay on plan.
- Identifying sales and marketing risks and opportunities Lecture
- Qualifying risks and opportunities Workshop
- Presenting the marketing command centre plan Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Use of personal experience as learning examples
The engagement with trainee is very good especially the trainer.
Clear, informative and understandable
Friendly tutor and clear explanation
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Marketing Management?
Marketing, product, brand and sales managers. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.