HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuoteAlso available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Leverage search engines to rank in the SERPs
- Identify keywords relevant to users and advertisers
- Get content relevant to the stories to be told
- Create articles that tell stories to activate users
Who should attend
Marketing, product, content and communications teams, and website owners. Participants get hands-on exercises and tools to create articles and content that rank in the search engine results pages (SERPs), and are coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Search Engine Results Pages (SERPs)
Participants are introduced to SEO and the SERPs. They learn the basic principles of SEO and how content creation affects ranking in the SERPs: the core concepts for understanding how to rank in the SERPs.
- SEO, SERPs and information relevancy Lecture
- Getting started with the relevancy of SERPs information to users Workshop
- Predicting information in the SERPs Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Keyword Research and Information Relevancy
Participants are introduced to keywords. They learn the keyword types and how to differentiate the meaning and context of similar words. They learn how to use keywords to describe a story, person or entity.
- Keywords and relevancy Lecture
- Creating relationships with keywords Workshop
- Presenting lists of related keywords Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Creating the Content Strategy With Content Elements
Participants are introduced to content elements. They learn the art of visual storytelling to create interesting copy and content that improves user analytics sessions, and how to place contextual keywords in the content so it is relevant for search engines.
- Copy, visuals and content elements Lecture
- Creating content blocks Workshop
- Presenting SEO content blocks Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Creating the Article Strategy for User Session Opportunities
Participants are introduced to user sessions and revenue opportunities. They learn how to build the SEO article structure and flow for content block placements, and how to keep users on site with relevant content and ads.
- SEO article flow strategies Lecture
- Structuring an SEO article for the SERPs Workshop
- Presenting a structured SEO article Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
The easy-to-understand lessons made it seamless for me to integrate and apply the knowledge into my work.
The trainer’s knowledge and expertise, going above and beyond to discuss relevant subjects like Branding that is directly related to SEO copywriting.
The course is easy to understand and gave me useful knowledge about how to do the proper research before prepare the SEO copywriting.
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend SEO Copywriting?
Marketing, product, content and communications teams, and website owners. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
What do participants work on?
One live URL from their own website and one search query. In the Live-URL Clinic, each participant diagnoses the page in Google Search Console, scores it, and decides three moves for the next seven days.
Which tools do participants use?
The Google search results, Google Search Console, SEMrush and Google Analytics 4. Participants build the article in WordPress and check it with Yoast or Rank Math.
Do participants use ChatGPT?
Yes, for a draft only. Each participant writes the brief first. Unedited AI copy is not published, because mass AI content with no added value counts as scaled-content abuse.
How do we measure the results after the course?
Every week, check the position, impressions, clicks and index state in Google Search Console. Every month, check the internal pages you targeted, your brand mentions, and whether AI answers cite the page.
What should participants bring?
A laptop with WiFi and the Google Chrome browser, a Gmail account, and access to Google Search Console for their own website.
Which language is the course in?
English. The course can run in Malay on request.
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.