HRD Corp Claimable Course
Two ways to take this course
In-house for Your Team
Tailored to your cases, at your premises or ours. It is an HRD Corp Claimable Course (SBL-KHAS).
Get a QuotePublic Class
- 2–3 Nov 2026
- 25–26 Jan 2027
- 31 Mar – 1 Apr 2027
RM 3,500 per person
Also available as private 1-to-1 coaching. Ask about coaching
Also available live online on MS Teams or Zoom.
What you will be able to do
- Create a strategy for digital marketing
- Create targeted sales funnels for marketing campaigns
- See which marketing campaigns are delivering results
- Improve the quality of leads for sales results
Who should attend
Marketing, product, sales and business development teams, and business owners. This includes business planning teams, corporate communications and PR teams, copywriters and content creators, and webmasters. Participants are guided on how to create buyer personas and use marketing technologies to get leads, and are coached by the trainer in a workshop setting.
Pre-requisites: SPM, diploma or degree holder
Class in action
Programme by day and module
Day 1
9.00am to 12.30pm
Module 1 · Developing a Digital Marketing Strategy
Participants learn how to create a digital marketing strategy. They learn the principles for digital marketing success, and what needs to be done to create a digital marketing strategy and action plan.
- Digital marketing principles Lecture
- Building sales funnels to get quality leads Workshop
- Creating the digital marketing strategy Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 2 · Developing a Digital Marketing Campaign
Participants learn how to use different types of media platforms to get qualified leads. They learn how to use marketing technologies (martech) and growth funnel principles to get qualified leads.
- Digital marketing capabilities and martech tools Lecture
- Exploring media platforms and their capabilities Workshop
- Creating the KPI-driven marketing campaign Group Activity
Day 2
9.00am to 12.30pm
Module 3 · Traffic Quality Improvements With Analytics
Participants learn how to track the effectiveness of the marketing campaign. They learn how to place data layers into media touchpoints to measure how well the campaign reaches and activates the target audiences.
- Data-driven marketing campaigns Lecture
- Creating media touchpoints and traffic source data layers Workshop
- Applying traffic source data layers into media for tracking Group Activity
12.30pm to 1.30pm · Lunch break
1.30pm to 5.00pm
Module 4 · Leads Performance Improvements With Analytics
Participants learn how to prioritize leads for sales conversions. They learn how to find and configure performance reports in analytics and media platforms, and how to optimize their marketing campaigns for a better Return On Ad Spend (ROAS).
- Landing page user behaviors and data trackers Lecture
- Creating landing page conversion events Workshop
- Applying events data layers into landing pages for performance reporting Group Activity
How the course runs
Before
Training Needs Survey
During
Training: practice on your own work
After
- Learning Assessment
- Post-Training Implementation Plan
- Course Evaluation (TEE)
- Certificate
What Is Included
- Course handbook for every participant
- Workshop activities, guided and coached by the trainer
- An assessment test at the end of each module
- Your contribution and reflection in the group activities are evaluated
- HRD Corp Training Effectiveness Evaluation (TEE) feedback after the course
Certificate
- Certificate of Attendance: for every participant who attends at least 75% of the course and scores below 50% in the assessment.
- Certificate of Achievement: for participants who attend at least 75% of the course and score 50% to 79% in the assessment.
- Certificate of Competency: for participants who attend at least 75% of the course and pass 80% of the assessment.
Trainers
What participants say
Best training with exercise and exposure to real case.
It touches all important criteria in digital marketing.
Fees and HRD Corp funding
- Public class: RM 3,500 per person
- In-house and group fees: quoted for your team size and dates.
Employers registered with HRD Corp can claim this course against their levy. How claiming works
Frequently asked questions
Who should attend Digital Marketing?
Marketing, product, sales and business development teams, and business owners. Participants should hold SPM, a diploma or a degree.
How long is the course?
2 days (14 hours), 9.00am to 5.00pm each day, with a lunch break from 12.30pm to 1.30pm.
Is this course an HRD Corp Claimable Course (SBL-KHAS)?
Yes. It is an HRD Corp Claimable Course (SBL-KHAS). Employers registered with HRD Corp can claim it against their levy.
Can we run it in-house or online?
Yes. You can run it in-house at your premises or ours, join a public class in Petaling Jaya, take it as private 1-to-1 coaching, or attend live online on MS Teams or Zoom.
How much does the public class cost?
RM 3,500 per person. In-house fees are quoted for your team size and dates.
What certificate do participants receive?
Every participant who attends at least 75% of the course gets a certificate. The assessment score sets the certificate: Certificate of Attendance (below 50%), Certificate of Achievement (50% to 79%) or Certificate of Competency (pass 80% of the assessment).
What does the digital marketing strategy cover?
Digital marketing objectives and goals, such as brand drivers, leads management, app downloads and eCommerce, and the contextual keywords and keyword groups for your industry.
Which platforms does the course cover?
Search engines, social media, email marketing and websites. Participants learn media placements that appear in newsfeeds and in the search results.
What results can we expect?
More qualified leads, a controlled cost per acquisition, a measurable return on spend, a better split of the advertising and promotion budget, and better sales and marketing productivity.
What do participants receive?
A course companion handbook, in print and as a PDF, access to the Kognifi Training Activity Portal, and the activity canvases used in class.
Can the course run online?
Yes. Online classes run on Zoom or MS Teams. Each module has a group activity assignment in place of the activity canvas.
Who should not attend?
People who are not familiar with sales, marketing, PR or budget planning work, and people who want quick money online. The course is for teams with a product and a sales target.
Which language is the course in?
English. The course can run in Malay on request.
Which course comes after Digital Marketing?
Take SEO Copywriting for content that ranks in Google. Take Advanced WebOps when your team manages its own websites.
How are participants assessed?
Each module ends with a test. The trainer also evaluates each participant's contribution and reflection in the group activities. Kognifi marks the results against its assessment rubrics.
Do participants work on their own business?
Yes. Each participant works on their own product, buyer personas and sales funnel, so the strategy and the campaign plan are ready to use after the course.
How does the course use search engines?
Participants learn how search ads and content appear in the search results, and how to use keywords that match the user's intent. For full SEO work, take SEO Copywriting.
How does the course measure campaigns?
Participants place data layers on the media touchpoints. Then they find and configure performance reports in analytics and in the media platforms, and use them to improve the return on ad spend.
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Get a Quote
Tell us your team size, preferred month and location, and we will send a quotation.