Skyrocket Your Success
Why Your Business Needs the Right Marketing Strategy?
The right marketing strategy can transform your business by attracting the right audience, increasing sales, and building lasting brand loyalty.
Whether you’re a startup or an established company, you need to understand your audience and make a plan that fits it. But with countless options like digital marketing, social media, and content marketing, how do you choose what’s best for your business?
Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning. Crafting an effective marketing strategy, infused with insights from the 10 effective marketing strategies for 2025
For personalized advice and comprehensive training on mapping strategic direction for your business development, contact Kognifi training consultants today.
Click the button below to contact Kognifi Customer Service (+6010-914 3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Identifying Your Target Audience and Goals
Before diving into tactics, define who your ideal customers are and what you want to achieve. Ask yourself:
- Who are my customers, and what do they need?
- What are my short-term and long-term business goals? A clear focus ensures your efforts deliver results, whether it’s brand awareness, lead generation, or customer retention.
There are 5 strategic direction for you to focus:
- Market Segmentation
- 4P Marketing Mix
- Value Proposition Canvas
- Brand Strategy and Brand Drivers
- Sales Funnels and Marcom
- Business Model Canvas
Take Action with Kognifi’s Marketing Expertise
Kognifi offers several marketing training courses in its marketing training program in Malaysia. These corporate training courses are approved HRD Corp (HRDF) Claimable Training Courses.
There are 4 modules in this course
- Module 1 · Strategic Frameworks for Business Development
- Module 2 · Using SWOT And PESTEL To Identify Market Risks and Opportunities
- Module 3 · Using Porters 5 Forces Framework and PLC To See Industry Trends
- Module 4 · Selecting Strategic Options for Positioning Direction and Growth
If you are interested with the new type of training course from us, come and join the Marketing Plan Training Course that we have that will be trained by our experienced consultant and trainer with more than 35 years experience from his previous job. The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp (HRDF).
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 35 years of Sales and Marketing experience lessons learned
Our Google Reviews
Mr. Loga, the trainer, is highly professional in his field. He explained everything clearly, and I thoroughly enjoyed the sessions and activities.
Participant, Executive graphic & marketing
I like how the class engagement and practices that we have gone through in the class.
Participant, KONE
please keep up the good work.. small group training really help to get deep in the topic
Participant, KPJ Kajang
New to Marketing? Start here.
