Martech Training Courses

Who these martech courses are for

• Marketing, product, content and communications teams who run the website, the campaigns and the content.
• Digital marketing executives, web administrators and IT support staff who manage websites in-house.
• Sales and business development teams, and business owners, who need more qualified leads.

These courses are not software demos. Each one is a working session on your own website, campaigns and data.

How the courses fit together

Take the courses in this order. Each one builds on the one before it.

1. Content Marketing: the content plan. Content marketing fundamentals, content for each audience, and the digital tools and analytics that measure it.
2. SEO Copywriting: the content that ranks. Search engine results pages (SERPs), keyword research, the content strategy with content elements, and the SEO article structure.
3. Digital Marketing: the strategy and the campaign. Digital marketing strategy, campaigns on different media platforms, traffic quality with analytics, and leads performance with analytics.
4. WordPress for Digital Marketing: the website that carries the content. WordPress set-up, posts, pages and forms for SEO, landing pages for conversion (CRO), and site performance and security.
5. Advanced WebOps: the website behind the marketing. Domain and DNS, network performance and security, staging and deployment, and daily web operations. A technical course.

These courses are steps 5 to 8 of the Marketing career path.

How each course runs

• Each participant brings a real case from work: a customer, a product, a team or a proposal.
• The trainer shows one tool at a time. Then each participant uses the tool on that case.
• The trainer gives feedback on the work during the class.
• At the end, the trainer assesses the work against a rubric. You can see what each person can now do.

Participants leave with work that they can use on the next working day.

What your team brings back to work

• Tools that each participant used in class on their own website, campaign or data.
• An assessed piece of work for each participant.
• The Kognifi Certificate of Competency for participants who pass 80% of the assessment.

Three ways to run a course

• Public class: at the Kognifi Training Center in Petaling Jaya. See the dates and the fee above.
• In-house: for your team only, at your office in any state, or online with MS Teams or Zoom. Get a quote.
• Private coaching: one-to-one, for a manager or a key team member.