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Kognifi Trainer Profile
Phoon Shi Fun or known as Shi Fun is our expert trainer for Marketing and Management Training Courses.
When it comes to marketing and brand management, few professionals boast the depth of experience and breadth of knowledge as Phoon Shi Fun.
Her training focuses on crucial aspects like consumer and shopper insights, brand strategy, and the art of marketing in diverse cultural and regional contexts.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 10am to 5pm) for your enquiry on training course classes.
Or send in the form telling us what you want:
She focuses on Marketing and Management training. She does:
- Brand Management & Strategy
- Marketing Strategy & Planning
- ATL-BTL A&P Fund Management
- Brand / Category Business Planning
- Deep Dive Consumer and Shopper Insights
- New Product Development
- New Product Launch Planning
Learn how to harness consumer insights, build compelling brand strategies, and execute innovative marketing campaigns under the guidance of a seasoned professional with a track record of success.
A Career Rich in Experience and Insights
Starting her journey in 1994, Shi Fun has held pivotal roles at industry giants like Coca-Cola, Nestle Health Science, Mead Johnson Nutritionals, and GSK.
Her expertise isn’t confined to a single domain.
She has navigated the complex landscapes of FMCG (Fast-Moving Consumer Goods), consumer healthcare, and beverage industries, consistently delivering results that speak for themselves.
Shi Fun’s Achievement
Professional Summary
- With a robust 30-year career spanning across blue-chip multinational companies and dynamic local firms, Shi Fun has carved out a reputation as a marketing strategist par excellence.
- 30 years Local and Regional Marketing experience in blue chip MNC companies such as Coca-Cola, GSK, Nestle Health Science, Mead Johnson Nutritionals and local/regional companies – F&N Ltd (Singapore) and Kara Marketing
- Cross collaboration across internal functions – R&D, Supply Chain, Sales, Trade Marketing, Regional and Global Marketing HQ and external partners – Creative and Digital agencies, PR agencies and Research Companies
Cross-functional teams include Trade Marketing, R&D and NPD, Creative and Digital agencies and Event Agencies.
Shi Fun is a Marketing Professional with strong skill sets in Brand Management, Strategic Marketing, Consumer Insights and New Product Development
Shi Fun is currently with Kognifi as a Marketing Trainer and is also a Consultant on marketing strategy and management
HRD Corp (HRDF) TTT Certified Trainer
Shi Fun as the Kognifi Trainer for and Management Skills training. The trainer Shi Fun, is TTT (Train The Trainer) certified by HRD Corp.
Come and join our training classes. Click link here.
Be trained by our experienced consultant and trainer with over 30 years of experience. She is mentor, a strategist, and a leader with a proven track record of driving brand success across multiple industries and regions.
Her ability to collaborate across functions, innovate marketing strategies, and deliver measurable results makes her an invaluable asset to any organization looking to elevate their marketing game.
Kognifi is an HRD Corp (HRDF) Training Provider
Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link.
Kognifi provides HRD Corp claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
How To Order Our Training Courses
Determine the training course you want your team to attend. Contact us to get the latest training course outline, pricing, and schedule for one of the following types of training for your selected course.
- In-House Training
- Public Training
We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it’s from Kognifi Sdn Bhd.
Contact Kognifi For More Details
HRDF Claimable Training 2024 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
