Kognifi presented a webinar on the digital value proposition, organised by MaGIC, the Malaysian Global Innovation Center. The webinar ran on Zoom and Facebook Live. It gave a basic understanding of the Jobs to be Done (JTBD) of a digital product, and what to know when you propose the value of a digital product.
Learn these skills in the course Product Management (MX-PM).
What the Webinar Covered
The session showed how to define what a product does with the JTBD framework, what digital transformation means for a value proposition, and what to do to propose a digital value proposition.
JTBD and the Value Proposition
- How to define what a product does with the JTBD framework
- The expected results of a JTBD
- What values are
Digital Transformation
- What digital transformation means for the value proposition
- The time and money values of digital transformation for a JTBD
Digital Value Proposition Analysis
- A review of the value proposition process of a product
- Examples from Zoom and Grab, and an introduction to the Value Proposition Canvas
Identifying a Digital Value Proposition
- Propose a value proposition for a digital product
- A recap of the Value Proposition Canvas
- The three-step process: ideation, solutioning and execution
References
- Jobs to be Done and disruptive innovation: the work of Prof Clayton Christensen and co-authors
- Value Proposition Canvas: the book by Alex Osterwalder and co-authors
Next Step
Read the full outline of Product Management (MX-PM). Public classes: 17 and 18 February 2027; 17 and 18 March 2027. All dates are on the Training Calendar. For a group from your company, get a quote for in-house training. Read also: