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Web analytics is a process of analyzing the website performance. It gives you detailed data about your website visitors and records all the actions they take on your site. By effectively using web analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line.
These data driven decisions are used in method called conversion rate optimization or CRO. CRO is the process to improve user experience to take an action on the webpage for the desired business result.
This is one of clear objectives of digital transformation of sales and marketing.
Why is Web Analytics Important For Your Website?
If you have a website, using analytics, you can track where your web traffic is coming from.
You can identify what kinds of pages or blog post attract the most traffic, what kinds of keywords people used in search engines to arrive at your website, and what day of the week is the busiest regarding on the traffic.
This is very important, especially for a digital marketing agency. The agency needs to be able to measure and report accurately on the effectiveness of the digital marketing campaigns for clients.
For a SEO agency, being able to track the ranking in search results, number of impressions, click through rates (CTR), bounce rates and many other metrics is very important for tracking the effectiveness of their seo services to get qualified leads.
You can also track where and how your traffic turns to sales leads, and where that quality leads coming. An effective case study on analytics for O2O SEO and CRO services.
This kind of information and data is important in helping you to maximise your online marketing and sales generation leads. With this data, you can also improve your user experience.
Besides, you can recognise the best days to publish blog posts and the topics that are of the most interest to your readers using the data.
You also can pinpoint how best to spend your online marketing budget, which right keywords best used for Google Adwords, and which phrases to focus on for your ongoing search engine optimisation efforts. You can decide whether dedicating time to social media marketing is working for you and whether you should continue engagement across multiple platforms or focus your attention on just one network.
If you do not have an awareness to analyse the current state of your website data, visitors, traffic and conversions, you will not know what areas need to be improved or developed. Your existing website will also be useless and you do not know why no visitor to your website. Overlooking for web analytics is throwing away opportunities to improve your website but also reduce the functionality of your site.
How Analytics can Improve your Business
There’s a lot of competition out there. The key to achieving success is differentiating yourself from your competitors to stand out and win your clients’ confidence.
There’s a smarter and more strategic way to design and build better-performing websites for your clients, and as a result, you can charge more for them. Web analytics serve many useful purposes and information in creating, maintaining, and improving business websites. This data is most frequently used to analyze who your client’s visitors are and what they do on your website.
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