This post is also available in:
Melayu
Marketing Training Program
This marketing training program has its HRDF claimable marketing training courses grouped as follows:
- Marketing Communications Training Courses
- Marketing Mix Training Courses
- Business Development Training Courses
Kognifi offers several management training courses in its management training program in Malaysia. These corporate training management courses are approved HRDCorp (HRDF) Claimable Training Courses.
Marketing Communications Training Courses
The following are the marketing communications (marcom) training courses offered. Click on the course name to see the course modules:
Brand Strategy Management Training Course
Click on this Brand Strategy Management Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Mapping Business Objectives into The Brand For Results
- Creating Marketing Communications with Brand Drivers
- Creating A Brand Book For Marcom Consistency In Brand Identity
- Marcom Touchpoints And Media Channels For Brand Placements
This marketing communications training course is suitable for marketing and brand teams.
Digital Marketing Training Course
Click on this Digital Marketing Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Developing a Digital Marketing Strategy
- Developing a Digital Marketing Campaign
- Community and Leads Engagement
- Search Engine Marketing, SEO and Google Ads
This marketing communications training course is suitable for marketing and brand teams.
Marketing Mix Training Courses
The following are the marketing mix training courses offered. Click on the course name to see the course modules:
Product Management Training Course
Click on this Product Management Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Managing the Product Marketing Mix
- Product Development and Planning Product Sales
- Targeting Customer Activation with Product Brand Drivers
- Forecasting and Managing the Product Sales Channels
This marketing mix training course is suitable for marketing, product development and product management teams.
Marketing Management Training Course
Click on this Marketing Management Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Goal Setting, and Controlling the Marketing Financial Plan
- The Marketing Mix Formulas
- The Go To Market (GTM) Action Plan and Readiness Plan
- Mitigating Sales and Marketing Risks and Contingency Measures
This course is suitable for marketing managers and their teams, corporate planning and finance teams.
This course is also listed in the Business Management Training Courses page.
Business Development Training Courses
The following are business development training courses offered. Click on the course name to see the course modules:
Marketing Strategy Training Course
Click on this Marketing Strategy Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Strategic Frameworks for Business Development
- Using SWOT And PESTEL To Identify Market Risks and Opportunities
- Using Porters 5 Forces Framework and PLC To See Industry Trends
- Selecting Strategic Options for Business Direction and Growth
This business development course is suitable for marketing, product development, product management, corporate planning and finance teams.
This course is also listed in the Business Development Training Courses page.
Market Research and Analysis Training Course
Click on this Market Research and Analysis Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
- Introduction to Market Data
- Introduction to Market Data Analysis
- Managing Market Research and Data Collection
- Creating the Market Research Report
This business development course is suitable for marketing, product development, product management, corporate planning and finance teams.
This course is also listed in the Business Development Training Courses page.
HRD Corp Claimable Marketing Training Courses
HRD Corp claimable marketing training courses in Malaysia. Product management, marketing mix, go to market marketing plan, marketing management and brand strategy.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the form telling us what you want:
Marketing Training Course for Corporates
These Kognifi marketing training courses are conducted in Malaysia. For on site and remote online training.
These marketing courses are HRD Corp Claimable. And complies to HRD Corp Allowable Cost Matrix. Contact us for training plan, trainer profile and pricing.
Learning Path · Marketing
This Marketing Learning Path gives the frameworks for marketing teams to work together and cross functionally. To generate and shape demand for their assigned products and services. Managing customer acceptance and inventory turns.
There are two learning programs in this learning path:
- Marketing Mix
- Marketing Communications
Marketing Mix Learning Program
This learning program is about how product managers ensure their products move profitably in the market. Learn how to plan inventories and stocks. Forecast market demand and place products into channels and ensure products sell out into the market. Plan product roadmaps to match competitive product life cycles in the market place. Propose competitive prices for features. Champion and convince brand and sales people to sell items.
- 4Ps Marketing Mix
- Product Ownership and Champion
- Sales Channels And Market Forces
- Target Markets and Market Segments
- Sales Teams Acceptance, Fears And Beliefs
- Product Life Cycles And Roadmaps
- Competitive Product Comparisons And Stack Ranking
- Merchandising, Visibility And Availability
- Inventory Management And Turns
- Demand Shaping
- Cash Conversion Cycles
Courses in this Marketing Mix Learning Program:
Marketing Communications Learning Program
This learning program is about how brand and media managers ensure their audiences are activated to buy their products. Learn how to create brand drivers, copywriting, content, stories and media to drive acceptance and activation in the sales funnels. Learn how to use touchpoints to activate buyers. Champion and drive product sales volumes against competitor volumes and with the market trends
- 4As Marketing Mix
- Brand Owner And Acceptance Driver
- Target Audiences, Buyer Personas and Avatars
- Brand Drivers And Brand Books
- Advertising and Promotion
- Public Relations and Corporate Communications
- Media, Stories And Content Marketing
- Omnichannel Sales Funnels and the Customer Journey
- Digital Touchpoints And Activation Flows
- Conversions And Conversion Optimization
- Market Data Accuracy And Competitive Performance
- Tracking and Measuring Activation Into Sales Numbers
- Return On Ad Spend (ROAS) And Marketing Investments
Courses in this Marketing Communications Learning Program:
HRDF Training Provider and Trainers
Kognifi is a registered HRDCorp (HRDF) training provider. Kognifi’s trainers are HRDCorp (HRDF) certified trainers. With extensive working experiences for real experiences and lessons learned for sharing.
Contact Us for a Training Proposal
HRDF Claimable Training 2024 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
Other Learning Path
Click the link below to go to the respective learning paths.
