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Are Missed Deals Holding Your Business Back?
Why Effective Sales Negotiation Training Matters for B2B Success

In B2B transactions, where stakes are high, poor negotiation skills can jeopardize partnerships and growth.
Kognifi Sdn Bhd’s Effective Sales Negotiation Training addresses these challenges, empowering your team to negotiate with confidence and secure B2B success in Malaysia’s competitive landscape.
For personalized advice and comprehensive training on securing high-value deals and building long-term client relationships. 👉 Contact Kognifi Sdn Bhd training consultants today.

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Key Skills to Drive B2B Success with Kognifi’s Training

Kognifi has designed its sales negotiation training programs to meet the unique challenges of B2B selling. Unlike generic sales training, Kognifi’s approach is strategic, structured, and practical.
Aimed at helping teams navigate complex decision-making processes and close deals faster.
Our course teaches your team how to navigate complex B2B negotiations, handle objections, and close more deals with precision. With a focus on practical, actionable techniques, Kognifi ensures your team is ready to excel in high-stakes negotiations.
Here’s what sets Kognifi apart:
- Custom B2B negotiation frameworks
- Hands-on workshops and real-case simulations
- Coaching by experienced B2B negotiators
- Post-training support and progress tracking
1. What You’ll Gain from an HRDC-Certified Sales Negotiation Training Workshop
With this sales negotiation training workshop, your team won’t just meet targets, they’ll exceed them. This leads to shorter sales cycles, higher close rates, and stronger client relationships.
You will be trained by our experienced consultant and trainer with more than 30 years experience, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF, the trainer for this training course
👍 By attending, you’ll empower B2B sales teams to:
- Craft win-win proposals that resonate with decision-makers
- Use psychological triggers to influence buying behavior
- Recognize negotiation tactics and counter them strategically
- Improve deal margins while maintaining client satisfaction
This proven methodology helps sales professionals build trust, handle objections, and confidently lead high-stake negotiations, all essential to B2B success.
2. Participants Feedback
Sales Negotiation Skills Class

“The trainer’s experience helped me understand the training concepts better. The practical examples made things easier to relate to, and the discussions and role plays made the learning more engaging”
Kar Heng, Executive
“It was fun and made me think about how to use communication skills and the right strategies in a negotiation. I learned how to aim for win-win outcomes using key negotiation principles”
Yennis, Manager
New to Sales? Start here.



👉 Contact Kognifi Sdn Bhd today to learn more about our Sales Negotiation Training for Malaysian Businesses.

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Contact Us For Training Class Detail
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
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