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Marketing Technology (Martech) Products
Sales and marketing were one of the first work areas whose workflows were digitally transformed with martech. This started with Yahoo and Amazon and today, Google, Amazon, Facebook and Alibaba dominate the sales and marketing automation fields.
Marketing technology, Martech in short, shortens the path to a decision for buyers. And it widens the capabilities of businesses to acquire and nurture prospects and customers for the short to longer terms.
And this is due mainly to the ease of tracking and analysing buying behavior with data from the internet and digitalised sales platforms.
Sales and marketing work on the AIDA principle to acquire buyers:
And this principle works across the product lifecyle, from early adoption to the product near end of life, to acquire buyers.
Then sales and marketing teams need to have coherent communication plans that are in sync with the various internal and external teams managing the marketing campaigns. They will need collaboration tools.
And finally, sales and marketing leaders need to have management tools to see where their teams performances are tracking to meet business goals.
There are three categories of Martech:
- Sales Tools – Hunting and Farming
- Collaboration Tools – Project Management, Chat apps, O365
- Management Tools – Monitor and Control dashboards
Martech Sales Tools
- Funnel Builders
- Marketing Campaigns
- Marketing Website
- eCommerce Website
- CRM Systems
- eCommerce analytics
- CRM Systems
Martech Collaboration Tools
- Project Management tools like Trello and Microsoft Planner
- Chats and instant messaging tools like Microsoft Teams, Skype and WhatsApp
- Email like Microsoft Exchange or Google Mail
- Documents like Microsoft Office 365, Onedrive, G Suite and G Drive
- Workflows like Microsoft Business Intelligence and Trello
Martech Management Tools
- Admin Tools like Google admin and Microsoft admin
- Productivity like Microsoft Office 365 and Teams
- Performance Like Microsoft Teams,Analytics, CRM, Helpdesk, Email marketing
Do get in touch with us for a discussion on how we can work with you to grow your business further.
Credits and References
Featured Image: ID 148376356 © Laupri | Dreamstime.com