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Advanced Sales Tactics
The role goes beyond mere sales.
It’s about creating a roadmap for success, both for the client and the company.
An account manager in Malaysia needs to be adept at reading the market and understanding nuanced needs, which often requires deep insight and a proactive approach to managing client portfolios effectively.
Learn more about Key Account Management Training with Kognifi.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Key Skills for Effective Account Management
To excel as an account manager, one must master several key areas: strategic planning, communication, and client relationship management.
Each skill is a cog in the larger wheel of account management, driving towards sustained client satisfaction and loyalty.
Enhanced communication skills ensure that ideas and issues are conveyed clearly, fostering trust and understanding.
Strategic planning allows for anticipating client needs and crafting innovative solutions that resonate with their objectives.
This Key Account Management training is a two-day coaching workshop on how to get B2B and B2G sales:
- Finding opportunities and reporting sales pipeline activity
- Leveraging relationships and planning key account actions
- Learn how to leverage strategic purchasing methods to grow sales
- Learn how to identify decision-makers and shape decisions with consultative selling skills
There are 4 module in Key Account Management Training:
Module 1 – Finding Opportunities | Being a Trusted Advisor
Participants are introduced to the concept of trusted advisor. Participants learn how to use sales probes and SPIN questions to discover opportunities in the accounts.
And how to build their brand persona in a key account.
Module 2 – Getting Leverage | Identifying the Decision Makers
Participants learn about organization systems and how to identify decision makers. Participants learn how to see the approval process for budget allocations, sales and payments.
They learn how to see sales risks in the account and how to respond to potential risks to sales.
Module 3 – Sales Pipeline Control | Managing the Purchasing Process
Participants learn how to influence the purchasing processes and controls. Participants learn how to differentiate and influence the stakeholders.
They learn how to build and check the sales pipelines and sales progress in an account. And they learn how to handle objections and ask for the order.
Module 4 – Target Accounts POA | Crafting the ABM Campaign
Participants learn the specific activities required to market, influence and sell to accounts. They learn how build relationships and leverage social capital.
Participants learn how to plan the sales actions and sales tools needed to sell and build the sales pipelines in accounts.
Utilizing Data to Drive Decisions
In today’s tech-driven environment, harnessing data is not just an advantage—it’s a necessity.
Account managers must be able to analyze trends, understand client data, and make informed decisions that align with both current demands and future trends.
This data-driven approach ensures that strategies are not just well-informed but are also predictive and forward-thinking.
Continuous Learning and Adaptation
The landscape of account management continually evolves, necessitating constant learning and adaptation.
Engaging in ongoing professional development can keep you at the forefront of industry innovations and best practices, ensuring you always bring fresh, effective strategies to your role.
Elevate Your Account Management Skills with Kognifi
Are you ready to enhance your account management capabilities?
Contact Kognifi today for a detailed quotation on our specialized training classes.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Tailored to meet the unique needs of your business and clients, our key account management training will equip you with the tools and knowledge to excel in your role.
Let’s shape the future of account management together!
join our Public Training.
We will send you the official quotation for the HRD Corp levy grant application.
Contact Us For Training Class Detail
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
- Training for Account Managers - 30th April 2024
- Tailored Sales Training for Specific Industries - 8th April 2024
- Personal Development and Sales Success - 3rd April 2024
