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Kognifi applies the fundamentals of marketing in its sales and marketing services. Brand drivers, sales funnels and share of mind and wallet. These three frameworks are used as the building blocks of Kognifi’s service provisioning.
Marketing Strategy Consulting and Planning
Kognifi works with you to create an effective strategy based on brand drivers, to reach your target market. This makes your marketing spend efficient and measurable. And you get qualified leads.
This is the single most important step in your marketing plan. If the underlying assumptions are not supported by data, then your marketing spend will go wrong, resulting in below average return on advertising spend (ROAS) or ROI on resources used.
Customer Acquisition Services – Hunting
Kognifi does customer acquisition using sales funnels. This method allows us to target your prospects according to their intent. And where they are in their buying journey.
We work with you to determine your acquisition goals. Then we will create a plan. And we will implement it for you. To optimize the results and spend, you will need to be clear on your buyer personas, content and brand drivers and share that accordingly with us for implementation.
Customer Engagement Services -Farming
Kognifi implements customer engagement services using share of wallet and mind principles. This enables us to manage the customer for their lifetime value (LTV) for your business.
To get this done, you will need to let us know what you want to further sell to your customers. And how long do you expect your customers to be with you. On that basis, we roll out the retention and engagement plans accordingly.
Do get in touch with us for a discussion on how we can help you grow your business further.
Credits and References
Featured Image: ID 8584238 © Mike Ehrman | Dreamstime.com