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Closing the Sale by Asking for the Order
A guide to closing sales with ABC, or “Always Be Closing,” is a learning journey for salespeople looking to improve their sales performance, or “Return on Sales Effort (ROSE).
A strong closing ensures that all your efforts, from lead generation to relationship-building, pay off.
1) How to ask for the order and close the sale
Using these questions strategically during your sales conversations ensures you gain deeper insights into your prospects’ needs, enabling you to offer tailored solutions and close deals more effectively.
Collecting Information by using 5W1H questions:
- Who – Identifying Key Stakeholders
- What – Understanding Needs and Goals
- Where – Contextualizing the Problem
- When – Identifying Timelines
- Why – Understanding Motivation
- How – Clarifying Processes and Budget
Let’s dive into a training class to master the sales skills to close deals to win more sales!

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Points to Consider to Close More Sales

Salespeople must have a deep understanding of the products or services they are selling, including features, advantages, and benefits, also known as FAB.
This knowledge will help them to deal with customer questions and overcome any objections that get in the way of closing.
1. Understand Your Prospect’s Needs
- Conduct thorough research on your prospect’s business, challenges, and industry trends.
- Ask insightful questions to uncover their pain points and goals.
2. Build Strong Rapport
- Establish trust and credibility by being genuine, empathetic, and professional.
- Listen actively and mirror the prospect’s communication style to build rapport.
3. Present Tailored Solutions
- Highlight how your product/service specifically addresses their needs.
- Focus on value and outcomes rather than just features and price.
4. Address Objections Proactively
- Be prepared to handle objections with confidence and provide clear answers.
- Reframe objections as opportunities to clarify your value proposition.
5. Create a Sense of Urgency
- Use limited-time offers or emphasize the cost of inaction to motivate decision-making.
- Share success stories or case studies to show the immediate benefits.
6. Use Effective Closing Techniques
- Assumptive Close: Act as if the decision is already made.
- Alternative Close: Offer choices, e.g., “Would you prefer Plan A or Plan B?”
- Trial Close: Ask questions to gauge readiness, e.g., “Does this sound like what you need?”
7. Follow Up Strategically
- Send personalized follow-ups to reinforce interest and address any lingering concerns.
- Be persistent but respectful, ensuring you stay top-of-mind.
By integrating these strategies into your sales process, you can increase your closing rate and build long-lasting client relationships.
How Kognifi Can Help You Master Closing Sales
Closing sales impacts all areas of the sales strategy and goes beyond merely selling.

Selling Skills Training Class
Be A Super Star Sales Advisor
At Kognifi, we provide actionable sales training tailored to help you master the art of closing deals. Learn techniques that resonate with today’s buyers, overcome objections effortlessly, and boost your confidence in every sales interaction.
Explore our Sales Training Program Malaysia | HRDF Courses
Closing sales is about consistently moving customers towards a desired action or outcome. To keep the sale moving forward to a successful conclusion, salespeople need to gain a series of commitments from the customer.
Kognifi is a HRDF Training Provider

HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Kognifi is a registered HRDCorp (HRDF) training provider.
Kognifi’s trainers are HRDCorp (HRDF) certified trainers. With extensive working experiences for real experiences and lessons learned for sharing.
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