WordPress for Digital Marketing Training Course

Description

WordPress for Digital Marketing Training Course Description

In this course, participants learn how to use WordPress

• How to use WordPress for publicity, marketing and sales
• How to use WordPress for online content publication

Learn how to identify WordPress elements that are relevant for publicity, marketing and sales. Learn how to install and set up WordPress with performance trackers.

Participants will have hands-on guidance from the experienced instructor on how to create an effective SEO WordPress website. This is an HRD Corp Claimable course. 

This training course is part of the marketing training courses offered by Kognifi. WhatsApp Kognifi Customer Service: +6011-6353 3599

WordPress for Digital Marketing Training Course Learning Objectives

• How to set up WordPress for effective management
• How to create content on WordPress for SEO
• How to design webpages on WordPress for CRO
• How to improve the performance of the WordPress website

WordPress for Digital Marketing Training Course Learning Outcomes

• Able to install, configure and manage WordPress
• Able to create posts, pages and forms on WordPress
• Able to design landing pages for SEO and CRO
• Able to install performance trackers and control site security

WordPress for Digital Marketing Training Course Content

In this course, participants learn how to use WordPress as a marketing website. Learn how to create different types of content and design webpages in WordPress.

Module 1 · Introduction to WordPress Elements

Participants are introduced to the elements of WordPress.  They learn how to install and set up WordPress for marketing.  Get introduced to the various settings, user roles, content types, plugins, themes and templates.

Activities:

1. WordPress elements, configuration and internet settings · Lecture
2. Installing and configuring WordPress for marketing communications · Workshop
3. Presenting the WordPress website and configuration · Group Activity

Module 2 · WordPress Content Elements

Participants go deeper into the WordPress content management system (CMS).  They learn the different content types, site links, navigation, search engine optimization (SEO) and creating site menus.  They learn how to create webforms and test form delivery.

Activities:

1. WordPress content types, use cases and settings · Lecture
2. Exploring content types and related plugins · Workshop
3. Presenting the WordPress website content and navigation · Group Activity

Module 3 · WordPress Design Elements

Participants learn about user interfaces and user experience (UI/UX) elements.  They learn about microcopy, content flow, editing methods, page builders, content schema and landing page optimization (LPO). They use page builders and SEO plugins to create proper content flow and to optimize for conversion rate optimization (CRO).

Activities:

1. WordPress design elements, jargon and CRO · Lecture
2. Creating the optimized landing page UI/UX for user activation · Workshop
3. Presenting the optimized landing page experience for activation · Group Activity

Module 4 · WordPress Performance Elements

Participants learn how to read analytics to improve WordPress performance to rank in search engines and get user activation.  They learn how to cross-post to Facebook and LinkedIn.  And learn how to manage cybersecurity risks and protect against content copying.

Activities:

1. WordPress performance improvement monitoring tools · Lecture
2. Using WordPress, CDN, Google and Bing website performance tools · Workshop
3. Presenting the WordPress performance dashboards · Group Activity

WordPress for Digital Marketing Training Learning Paths

• Learning Path: Marketing Program
• Learning Program: Marketing

Recommended Marketing Training Courses

• SEO Copywriting Training Course
• Content Marketing Training Course
• Creating the Marketing Plan Training Course
• Strategic Brand Management Training Course
• Marketing Strategy Training Course
• Marketing Management Training Course

HRD Corp TTT Certified Trainer

The trainer for this WordPress for Digital Marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years of experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is an HRD Corp Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate training in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Training Courses

Determine the training course you want your team to attend. Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training

We will then send you the official quotation for HRD Corp Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd.

Contact Us for a Training Proposal