Brand Strategy 1 Day Training Course

Description

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Brand Strategy 1 Day Training Course Description

In this course, participants learn how to do brand management.

• How to create a brand strategy for customer communications
• How to see communications touchpoints for customer brand activation.

Learn how to create and manage brand elements to create a brand strategy to deliver business objectives. Participants will be guided by the trainer and coached in a workshop style environment.

Participants are guided on how to  apply these lessons to activate people and grow the business.

Brand Strategy 1 Day Training Course Learning Objectives

• How to create a brand strategy with the 4As mix
• How to see marcom touchpoint activation opportunities

Brand Strategy 1 Day Training Course Learning Outcomes

• Able to create a brand strategy to trigger activation
• Able to trigger activation at communication touchpoints

Brand Strategy 1 Day Training Course Content

This training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activity and quizzes to test understanding.

Module 1 · Mapping Business Objectives Into The Brand For Results

This module will introduce participants to business strategy and objectives.  And how the brand is related to delivering the business objectives. 

Participants learn about target audiences and market segments.  And how the 4As marketing mix is used to shape the brand strategy.

1. Business objectives, 4As and the brand strategy · Lecture
2. The brand strategy and positioning statements · Coaching Workshop​
3. Able to create a brand strategy to deliver business objectives · Group Activity

Module 2 · Marcom Touchpoints And Media Channels For Brand Placements

Participants learn to see communications touchpoints for customer brand activation. 

Learn how touchpoints can impact or trigger audiences to take desired actions and brand acceptance.  See touchpoints as brand activation opportunities on the customer journey.​

1. Touchpoints and triggering audiences  · Lecture​
2. Creating touchpoints for brand placements  · Coaching Workshop​
3. Able to propose brand placements for audience activation · Group Activity

Learning Paths

• Learning Path: Marketing
• Learning Program: Marketing Communications

HRDF TTT Certified Trainer

The trainer for this brand strategy training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is a HRDF Training Provider

Kognifi is an approved training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRDF claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Corporate Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training
• It is 1day training event from 9.00 am to 5.00 pm.

We will then send you the official quotation for HRDF Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd.

Contact Us for a Training Proposal