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Content Marketing
Upcoming Classes:
- 14th to 15th April 2025 | Monday & Tuesday
- 16th to 17th June 2025 | Monday & Tuesday
- 11th to 12th August 2025 | Monday & Tuesday
This Content Marketing training is a two-day coaching workshop on:
- How to identify different types of content and their purposes.
- How to develop skills in creating engaging and relevant content
- How to interpret data to refine content strategies.
- How to align content marketing with business objectives.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Content Marketing Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Content Marketing Workshop Day 1
Module 1 – Fundamentals of Content Marketing
This module introduces the core concepts of content marketing. It explores the strategic importance of content in digital marketing and the role it plays in engaging audiences and driving business objectives.
- Introduction to content marketing basics · Lecture
- Analyzing Successful Content Campaigns · Workshop
- Developing a content marketing plan · Group Activity
Module 2 – Content Creation and Curation
This module delves into the creation and curation of content, focusing on storytelling, consistency, and brand alignment.
- Effective Content Creation and Curation· Lecture
- Crafting a Story for Your Brand · Workshop
- Creating a Content Mix for a marketing Campaign · Group Activity
Content Marketing Workshop Day 2
Module 3 – Digital tools and analytics in content marketing
This module focuses on the digital tools available for content marketing, including analytics for measuring and optimizing content performance.
- Digital content creation tools and analytics for strategic decisions · Lecture
- Analyzing Data from a content marketing campaign · Workshop
- Creating content variations and adjustments from analytics insights · Group Activity
Module 4 – Integrating content marketing into overall business strategy
The final module integrates content marketing with broader business strategies, emphasizing alignment with organizational goals.
- Integrating Content Marketing · Lecture
- Creating an integrated marketing content plan · Workshop
- Aligning and matching content to business goals · Group Activity
Content Marketing Public Training Dates
- Date: 14 to 15 April 2025
- Venue: Kognifi Office,Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Content Marketing Public Training Prices
This training class is fully claimable from HRDCorp (HRDF)
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
Call or WhatsApp +6011-6353 3599 (9am to 5pm, Mon-Fri)
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
