Social Selling Training Course

Description

This post is also available in: Melayu

Social Selling Training Course Description

In this Social Selling Training Course, participants will understand the evolving buyer behavior in Malaysia’s digital-first landscape and adapt their sales strategies accordingly.

This is a HRD Corp Claimable course.  This training course is part of the sales training courses offered by Kognifi.

• Build and nurture a professional network through personalized connection requests, consistent engagement, and employee advocacy.
• How to use social media to build relationships, generate leads, and accelerate sales.
• How to conduct social listening to uncover buyer intent, trends, and competitor insights.

Participants will be guided to integrate social selling activities into a CRM system to track interactions, leads, and maintain data hygiene. Participants will measure and analyze social selling performance using key performance indicators (KPIs) and CRM tools.

Call or WhatsApp us at:  +6011-6353 3599 for booking and quotation

Social Selling Training Learning Objectives

• How to build a compelling personal brand.
• How to understand digital-first buyer behavior and social selling.
• How to master advanced social prospecting techniques.
• How to engage prospects with value-driven content.
• How to convert engagement to sales conversations.

Social Selling Training Learning Outcomes

• Able to create optimized, professional profile.
• Able to apply value-driven social selling mindset.
• Able to master advanced social prospecting techniques.
• Able to craft authentic and impactful social comments.
• Able to convert engagement to sales conversations.

Social Selling Training Course Content

Social Selling training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activity and quizzes to test understanding

Module 1 · Strategic Social Listening & Prospecting

Participants learn how to define and refine their Ideal Customer Profile (ICP) and buyer personas to target the right audience effectively. Participants learn to set up alerts and use social listening tools to monitor relevant trends and conversations.

Topics Covered:

• Buyer personas
• Exploring social media platform audiences
• Setting up news feeds

1. Understanding your ideal customer profile (ICP) & buyer personas · Lecture
2. Finding Your Prospects · Workshop
3. Introduction to social listening tools · Group Activity

Module 2 · Building Your Magnetic Personal Brand

Participants learn how to create a personal brand statement that communicates the unique value they offer to their target audience. Participants will learn how to build authority and thought leadership to enhance trust and credibility in B2B and B2C sales contexts.

Topics Covered:

• The “human element” in B2B and B2C sales
• Creating a professional photo and banner
• Setting up for Social Search Engine Optimization (SEO)
• Showcasing expertise:
• Extend personal brand across platforms

1. Why personal branding matters · Lecture
2. Optimizing your Social Media profile · Workshop
3. Extending your brand: across platforms · Group Activity

Module 3 · Engaging with Value & Building Your Communities

Participants learn how to balance value-driven engagement with promotional content on social platforms. Participants learn how to build and nurture a client network through personalized connection requests and strategic engagement.

Topics Covered:

• Hierarchy of engagement on social media
• Distributing content strategically
• Nurturing existing connections
• Company social media policy

1. The art of social engagement · Lecture
2. Content strategy for social sellers · Workshop
3. Building your network and nurturing relationships · Group Activity

Module 4 · Converting Social Engagement to Sales Outcomes

Participants learn how to craft personalized, value-driven direct messages (DMs) with clear calls to action to advance prospect relationships. Participants learn to measure and analyze social selling performance using key performance indicators (KPIs). They learn to develop consistent habits and an action plan to sustain long-term social selling success.

Topics Covered:

• Identifying buyer intent
• Crafting effective Direct Messages (DMs)
• Handling objections on social media
• Key social selling KPIs

1. Transitioning from social to sales conversation · Lecture
2. Measuring your social selling impact · Workshop
3. Sustaining social selling success · Group Activity

Social Selling Training Learning Paths

• Learning Path: Sales
• Learning Program: Selling Skills

Recommended Sales Training Courses

• SS-IPS · Interpersonal Selling Skills Training Course
• SA-TM · Tender Bids Management Training Course
• SS-TAB · B2B Trusted Advisor Training Course
• SA-KAM · Key Account Management Training Course
• SS-SN · Sales Negotiation Training Course

HRD Corp TTT Certified Trainer

We have 2 trainers for this Social Selling training course,  

Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years experience.  With global lessons learned in Fortune 500 companies to share with participants.

or

KK Chan is TTT (Train The Trainer) certified by HRD Corp.  Be trained by our experienced consultant and trainer with more than 39 years of experience.  He is an Industry Expert for the Insurance Sourcing and Administration Training and Sales Skills Training.

Sales training instructor is based on trainer availability

Kognifi is a HRD Corp Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course

• In-House Training
• Public Training

We will then send you the official quotation for HRD Corp Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd

Call or WhatsApp us at:  +6011-6353 3599 for booking and quotation

Contact Us for a Training Proposal