SEO Copywriting Training Course

Description

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SEO Copywriting Training Course Description

In this SEO Copywriting Course, participants learn how to use search engines for results. Learn how to leverage search engine AI to create content that ranks in the search engine results page (SERPs).

Learn the content creation capabilities that deliver these results.

Participants will be guided by the trainer and coached in a workshop-style environment. Get guidance and hands-on exercises and tools of SEO Copywriting to be able to create articles and content that rank in the SERPs.  

WhatsApp Kognifi Customer Service: +6011-6353 3599  

SEO Copywriting Training Course Objective

• How to use content for placement in the SERPs
• How to do keyword research for content relevancy
• How to create a content strategy
• How to create an article strategy

SEO Copywriting Training Course Learning Outcome

• Able to leverage search engines to rank in the SERPs
• Able to identify keywords relevant to users and advertisers
• Able to get content relevant to the stories to be told
• Able to create articles that tell stories to activate users

SEO Copywriting Training Course Course Content

In this course, participants learn how to use search engines for results.  How to rank in the search engines for relevant searches.  How to do keyword research for content marketing and web articles

Module 1 – Search Engine Results Pages (SERPs)

This module will introduce participants to SEO and the SERPs. Participants learn the basic principles of SEO and how content creation impacts ranking in the SERPs. These are the core concepts to understand how to rank in the SERPs.

1. SEO, SERPs and Information Relevancy · Lecture
2. Getting started with the relevancy of SERP information to users · Workshop
3. Predicting information in the SERPs · Group Activity

Module 2 – Keyword Research and Information Relevancy

This module Introduces participants to keywords. Participants learn the keyword types, and how to differentiate the meaning and context of similar words. Participants learn how to use keywords to describe a story, person or entity.

1. Keywords and relevancy · Lecture
2. Creating relationships with keywords · Workshop
3. Presenting lists of related keywords · Group Activity

Module 3 – Creating the Content Strategy with Content Elements

This module introduces participants to content elements. Participants learn the art of visual storytelling to create interesting copy and content to improve user analytics sessions. Participants learn how to place contextual keywords in the content to be relevant for the search engines.

1. Copy, visuals and content elements · Lecture
2. Creating content blocks · Workshop
3. Presenting SEO content blocks · Group Activity

Module 4 – Creating the Article Strategy for User Session Opportunities

This module introduces participants to user sessions and revenue opportunities. Participants learn how to construct the SEO article structure and flow for content block placements. Participants learn how to activate users to stay on-site with relevant content and ads.

1. SEO article flow strategies · Lecture
2. Structuring an SEO article for the SERPs · Workshop
3. Presenting a structured SEO article · Group Activity

Learning Paths

• Learning Path: Digital Marketing
• Learning Program: Search Engine Marketing

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HRD Corp TTT Certified Trainer

The trainer for this seo copywriting training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years of experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is an HRD Corp Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training
• It is 2 days training event from 9.00 am to 5.00 pm.

We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it is from Kognifi Sdn Bhd.

Contact Us for a Training Proposal