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Learning Path · Digital Marketing
This Digital Marketing Learning Path gives the pathways to succeed in the world of data driven marketing. To really know what is working, why and when the promo is working. Learn how to create omnichannel marketing plans. Activate target audiences and buyers on their buying journey and in their networks. Pull them into your sales funnels. Qualify and present them the relevant offers within the product mix.
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There are three learning programs in this learning path:
- Omnichannel Marketing
- Search Engine Marketing
- Network Marketing
Foundational competency required to understand this learning path’s programs and courses:
- SS-BY · Buying Motives and JTBD (In Sales Path)
- MX-BP · Audience Segmentation (In Marketing Path)
- MC-CJ · Customer Journey (In Marketing Path)
Omnichannel Marketing Learning Program
This learning program is about how marketing communications can be placed to activate target audiences. Learn how to place marcom online and offline. And collect data from both to measure activation effectiveness. Learn how to create go to market plans for advertising, events, content and database marketing.
- Omnichannel Marketing
- Digital Retail And O2O
- Activation And Promotions
- Promotion Effectiveness
- Online Malls And Privileges
- Earned, Owned And Free Implications
- Sales Conversations And Automated Funnels
Courses in this Omnichannel Marketing Learning Program:
- DO-O2O · Omnichannel and O2O Marketing Training Course
- DO-GAD · Google Analytics and Data Studio Training Course
- DO-CRO · Conversion Rate Optimization Training Course
- DO-PGA · Programmatic Advertising Training Course
- DO-EM · Email Marketing Training Course
- DO-OMM · Online Malls Marketing Training Course
- DO-CB · Chatbots for Marketing and Support Training Course
Search Engine Marketing Learning Program
This learning program is about how to leverage search AI to match buyers to sellers. Search engines, organic and paid advertising methods. Learn how to get relevant traffic cost effectively for the long term for your virtual platforms.
- Search Engines And Their AI
- Keyword Relevancy And Context
- Buying Intent And Contextual Data
- Analytics And Data For Optimization
- Backlinks, Outreach And Citations
- Black Hat And White Hat SEO
- Content Marketing And Stories
- Text, Display And Programmatic Advertising
- Advertising Auctions And Bid Prices
Courses in this Search Engine Marketing Learning Program:
- DS-SEM · Search Engine Marketing Training Course
- DS-SEO · Search Engine Optimization Training Course
- DS-GSA · Google Search Ads Training Course
- DS-GDA · Google Display Ads Training Course
Network Marketing Learning Program
This learning program is about how to leverage word of mouth marketing, avatars and social AI. Reviews, recommendations, commentary, and social media platforms. Learn the privileges, tools and techniques of using social media platforms and how to leverage popular social media platforms to market your brand and sell your products.
- Word Of Mouth Marketing
- Influencers And Tribes
- Communities And Look Alike Audiences
- Social Media Platforms, Pages, Channels And Settings
- Social Media Analytics, Ads And Accuracy
Courses in this Network Marketing Learning Program:
- DN-SMM · Social Media and Influencer Marketing Training Course
- DN-IG · Instagram Marketing Training Course
- DN-FB · Facebook Marketing Training Course
- DN-LI · LinkedIn Marketing Training Course
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Other Learning Path
Click the link below to go to the respective learning paths.