Professional Automotive Sales Advisor Training Course

Description

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Professional Automotive Sales Advisor Training Course Description

In this professional automotive sales advisor training course, participants learn how to sell and understand ‘relationship’ selling in selling automobiles. Eventually leading to achieving sales and Customer Service targets.  Participants learn how to use the showroom and the test drive for maximum effect. They learn how to build relationships with hot leads and customers to build a powerful referral network.  Participants will be guided in a workshop coaching environment to know what to do and practice what needs to be done.

Professional Automotive Sales Advisor Training Course Learning Objectives

• How to uncover and see customer needs
• How to practice the art of automotive selling
• How to communicate and influence leads to hit sales goals
• How to establish the brand experience with customers

Professional Automotive Sales Advisor Training Course Learning Outcomes

• Able to define your role as a Sales Advisor
• Able to understand the art of automotive selling
• Able to understand the automobile buyer’s needs
• Able to establish the brand experience with customers

Professional Automotive Sales Advisor Training Course Content

This training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activities and quizzes to test understanding.

Module 1 – Automotive Selling Skills

In this module, participants will identify strategies for understanding what are their strengths and weaknesses in conducting Sales. How to define your role as an automotive sales advisor.

1. Sales Funnel – Identifying Hot Leads · Lecture
2. Uncover Customer needs through Questions/Dialogue · Role Play
3. Product Knowledge: Features vs Benefits and Admin, Finance and Insurance · Group Activity
4. Transforming Hot Lead into Customer · Role Play

Module 2 – Vehicle Presentation Skills

In this module, participants learn on how to use the showroom and the vehicle to close sales. How to practice the art of automotive presentation and selling.

1. The Psychology of Car Sales · Lecture
2. Showroom Management · Workshop
3. Test Drive – Preparation. What to say, what not to · Role Play
4. Communicating to convince · Group Activity

Module 3 – Building Customer Relationship

In this module, participants will learn ways to Delight their leads and effective communications to enhance customer experience.

1. The 4 Levels of Customer Satisfaction · Lecture
2. CS Management – J D Power criteria · Case Study
3. EQ in Sales & Effective Sales Closing · Role Play
4. Handling Objections & Effective Negotiations · Group Activity

Module 4 -Delivering the Brand Experience

In this module, participants learn how to display professionalism through their appearance, action and language.  They learn how to deliver the brand customer experience.

1. The 14-Step Car Delivery Process – Pre-delivery, Delivery & Post-delivery steps · Workshop
2. Positive Professional appearance, action & language to be used · Group Activity
3. Keeping the Promise – Speed, Professionalism, Accuracy, Preparation (SPAD) · Lecture

HRD Corp TTT Certified Trainer

The trainer for this Professional Automotive Sales Advisor Training Course, Harmendar Singh is TTT (Train The Trainer) certified by HRD Corp.  Be trained by our experienced consultant and trainer with more than 30 years of experience.  With Industry Expert, Dept of Skills Development, and the Ministry of Human Resources to share with participants.

Kognifi is a HRD Corp (HRDF) Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Remote Online Training
• Public Training

We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it’s from Kognifi Sdn Bhd.

Contact Us for a Training Proposal