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HRD Corp Claimable Marketing Training Courses
HRD Corp claimable marketing training courses in Malaysia. Product management, marketing mix, go to market marketing plan, marketing management and brand strategy.
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Marketing Training Course for Corporates
These Kognifi marketing training courses are conducted in Malaysia. For on site and remote online training.
These marketing courses are HRD Corp Claimable. And complies to HRD Corp Allowable Cost Matrix. Contact us for training plan, trainer profile and pricing.
Learning Path · Marketing
This Marketing Learning Path gives the frameworks for marketing teams to work together and cross functionally. To generate and shape demand for their assigned products and services. Managing customer acceptance and inventory turns.
There are two learning programs in this learning path:
- Marketing Mix
- Marketing Communications
Foundational competency required to understand this learning path’s programs and courses:
Marketing Mix Learning Program
This learning program is about how product managers ensure their products move profitably in the market. Learn how to plan inventories and stocks. Forecast market demand and place products into channels and ensure products sell out into the market. Plan product roadmaps to match competitive product life cycles in the market place. Propose competitive prices for features. Champion and convince brand and sales people to sell items.
- 4Ps Marketing Mix
- Product Ownership and Champion
- Sales Channels And Market Forces
- Target Markets and Market Segments
- Sales Teams Acceptance, Fears And Beliefs
- Product Life Cycles And Roadmaps
- Competitive Product Comparisons And Stack Ranking
- Merchandising, Visibility And Availability
- Inventory Management And Turns
- Demand Shaping
- Cash Conversion Cycles
Courses in this Marketing Mix Learning Program:
- MX-BP · Audience Segmentation Training Course
- MX-MP · Marketing Plan Training Course
- MX-PM · Product Management Training Course
Marketing Communications Learning Program
This learning program is about how brand and media managers ensure their audiences are activated to buy their products. Learn how to create brand drivers, copywriting, content, stories and media to drive acceptance and activation in the sales funnels. Learn how to use touchpoints to activate buyers. Champion and drive product sales volumes against competitor volumes and with the market trends
- 4As Marketing Mix
- Brand Owner And Acceptance Driver
- Target Audiences, Buyer Personas and Avatars
- Brand Drivers And Brand Books
- Advertising and Promotion
- Public Relations and Corporate Communications
- Media, Stories And Content Marketing
- Omnichannel Sales Funnels and the Customer Journey
- Digital Touchpoints And Activation Flows
- Conversions And Conversion Optimization
- Market Data Accuracy And Competitive Performance
- Tracking and Measuring Activation Into Sales Numbers
- Return On Ad Spend (ROAS) And Marketing Investments
Courses in this Marketing Communications Learning Program:
- MC-MB · Brand Management Training Course
- MC-CJ · Customer Journey Training Course
- MC-SF · Omnichannel Sales Funnels Training Course
- MC-CM · Content Marketing Training Course
- MC-CC · Content Creation Training Course
- MC-CP · Communications Plan Training Course
Contact Us for a Training Proposal
HRDF Claimable Training 2023 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
Other Learning Path
Click the link below to go to the respective learning paths.
