Email marketing service is an inbound marketing effort. Basically, in business, the use of email is to promote products or services to people who are interested, but not ready to buy now. It is better marketing in the use of email to build relationships with warm and potential customers and clients.
Email marketing is one segment of internet marketing, which contains online marketing via websites, social media, blogs, and others. It is the same concept with direct mail. The differences are, it’s sent via email electronically, not sending postal mail through the postal service.
Email marketing also the most powerful channel to reach your audience. This is because they signed up to receive emails from you. A strong signal of interest in your product and service. You can use email marketing to achieve some different objectives, so it’s worth spending some time thinking about what you want to achieve with it before jumping in.
Besides, email marketing allows businesses to inform the customers about new promotion and send their marketing letters to the clients.
The Advantages of Email Marketing Service
The two benefits of email marketing are price and ease. Emailing is an inexpensive and reasonable way to advertise your company, products and services compared to other types of marketing. It’s also easy to set up and track an email marketing campaign. It is a very convenient way of marketing for small businesses. You can send a newsletter to the list of email you have built from the people who provided the necessary information on your website. You can provide these potential customers with news updates about your company, upcoming events or special offers on the products.
Email Marketing Is Still Relevant
In an age of growing usage of social media for advertising, email marketing service still, a great way to advertise your product. The huge advantage of email than social media is that customers and prospects are more likely to notice an email than social media.
Just posting something doesn’t mean that everyone you want to see your advertisement will see it. Your post maybe not even show up in your targets’ social media streams. However, your email marketing will stay in the inbox until it’s read or deleted.
Email marketing should connect with social media. Adding social media such as Facebook, Instagram and Pinterest “Like” or “Share” buttons to your email marketing gives an extra way for customers to connect with your brand.
You can also show the customer positive review of your product from media social on your email. You also can use social media postings to encourage fans to subscribe to your email newsletters.
Email marketing can increase your income if you do it correctly. It’s a great alternative to get people to visit and revisit your website or blog, and more traffic usually associates with more income.
Personalization of Email Marketing
Email marketing can be set to target an individual and a particular group of customers. Offering customers special deals on product and services on the customer’s birthday. For example of one email marketing personalization.
A restaurant might send an email to their customers on their birthday, offering 50% off an entree, email marketing service helps a business develop and maintain a relationship engagement with a customer over time that hopefully results in increased sales and increased customer loyalty.
Digitalized Prospecting System with AI
With the power of search engines, their artificial intelligence systems (AI) can deliver prospects to your site. And for those prospects interested, but not ready to buy yet, you can get them to opt in to your email newsletters.
This inbound marketing approach is also part of the digitalized prospecting system by Kognifi. Click the button below to see the system.
Contact SEO Consultant and Digitalization Expert
Click the button below to get in touch with our principal consultant, Logga. He can guide you in digitalizing your business for quick wins with a digital sales funnel and email marketing.