This post is also available in: Melayu
Market Research and Analysis Training Course
In this course participants will learn how to:
- Get data for marketing analysis purposes by using market research methods.
- Input the data for SWOT analysis, PESTEL, Porter’s 5 Forces and strategy selection process.
- Manage and guide market research activities
- Report market research findings and recommendations
This post is also available in: Melayu
Market Research and Analysis Training Course Description
Get skilled in market research and analysis with this Market Research and Analysis Training Course. Learn how to structure market research and to collect data with an MVP, surveys and data warehouses. Learn how to analyze the data with Excel and present the data with actionable tables and graphs.
Get guidance and hands on exercises to collect data for PESTEL, Porter’s 5 Forces and a SWOT analysis for business trends and growth outlook.
Market Research and Analysis Training Course Learning Objectives
- Know how to get data for marketing purposes and methods. Learn how to input the data for SWOT analysis, PESTEL, Porter’s 5 Forces and strategy selection process.
- Knowing how to manage and guide market research activities
- Knowing how to report market research findings and recommendations
Market Research and Analysis Training Course Learning Outcomes
- Able to answer marketing and business questions.
- Able to know how to determine reliable sources, research methods, data collection, data cleaning, and using pivot tables to present an accurate picture
- Able to manage and guide market research activities
- Able to report market research findings and recommendations
Market Research and Analysis Training Course Content
This training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activity and quizzes to test understanding.
Module 1 – Introduction to Market Data
In this module participants will be introduced to the process of market data collection that will help them gather information from different sources in order to provide answer to their research.
- The market data collection process · Lecture
- Getting started with data collection tools · Workshop
- Presenting the data collection results · Group Activity
Module 2 – Introduction to Market Data Analysis
In this module participants will be introduced to the process of data analysis so that they will be aware of their customer needs and behaviour by providing certain services or product to them.
- The data analysis process · Lecture
- Getting started with data analysis tools · Workshop
- Presenting the data analysis results · Group Activity
Module 3 – Managing Market Research
In this module participants will be introduced to the process of market research through a step-by-step process so that they will be able to accomplish the task of their market research.
- The market research process · Lecture
- Getting started with the market research frameworks · Workshop
- Presenting the market research results · Group Activity
Module 4 – Creating the Market Research Report
In this module participants will be guided on making a market research report that will tell a good story to the clients.
- The market research reporting objective · Lecture
- Getting started in creating the market research report · Workshop
- Presenting the market research report · Group Activity
Corporate Training and Business Management Learning Paths
- Learning Path: Business Management
- Learning Program: Business Development
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HRD Corp TTT Certified Trainer
The trainer for this digital marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp. He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer. Be trained by our experienced consultant and trainer with more than 30 years experience. With global lessons learned in Fortune 500 companies to share with participants.
Kognifi is a HRD Corp Training Provider
Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia. Kognifi provides HRD Corp claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
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