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Marketing Strategy Training Course Description
In this course, participants will learn how to identify market forces data and use this data within strategic frameworks to propose marketing strategy and direction.
Participants will be introduced to the use of market and business data within strategic frameworks. These are the strategic choices and analyses. This course covers SWOT, PESTEL, Porter’s 5 Forces, PLC and segmentation analyses.
Participants will be guided on how to use these frameworks to create data driven strategy proposals to grow the business.
- Knowing the strategic frameworks for business development
- Knowing how to use SWOT and PESTEL frameworks to identify risks
- Knowing how to use Porters 5 Forces framework and PLC to identify trends
- Knowing which strategic option to select and propose
- Able to use frameworks to map strategic direction
- Able to identify risks and opportunities in the market
- Able to isolate competitive forces with targeted actions
- Able to recommend and propose strategy for competitive growth
- Learning Path: Business Management
- Learning Program: Business Development
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HRDF TTT Certified Trainer
The trainer for this digital marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF. He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer. Be trained by our experienced consultant and trainer with more than 30 years experience. With global lessons learned in Fortune 500 companies to share with participants.
Kognifi is a HRDF Training Provider
Kognifi is an approved training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia. Kognifi provides HRDF claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
How To Order Our Training Courses
Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.
- In-House Training
- Remote Online Training
- Public Training
We will then send you the official quotation for HRDF Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd.