Digital Marketing Training Course

Description

Digital Marketing Training Course Description

In this digital marketing training course, participants learn how to do digital marketing for customer acquisition and qualified sales leads.  This includes principles of growth hacking.  This training is for marketing managers, product managers, brand managers, marketing research analysts and UI engineers.

Digital Marketing Class Duration

This is a 2 day course.  List price shown, is price per person for the course. This is a HRD Corp Claimable Course.  It is part of the business skills courses offered by Kognifi.

Digital Marketing Course Pre-requisites

This digital marketing training course is for participants familiar with the marketing mix and use digital tools such as Excel and PowerPoint for marketing activities on a daily basis.  Participants should already be familiar with:

• Marketing strategy, planning, marcom and management
• Basic cell formatting, data analysis and formula functionality in Excel
• Basic design, layouts, data visualization and shapes functionality in PowerPoint

Prospective course participants, who do not use these digital tools regularly, will find this course to be very challenging to follow.

Digital Marketing Training Course Objectives

This digital marketing training course is on how to select and use digital media to acquire customers.  It leverages growth hacking principles, agile project management and web technologies to get data driven business growth and sales.

• Learn how to do media placements online on social media and websites to appear in newsfeeds and SERPs
• Learn how to use analytics to monitor and improve the effectiveness of marketing promotions campaigns.
• Participants will be guided by the trainer and coached in a workshop style environment.
• Participants will be guided on how to create buyer personas and use marketing technologies to get leads.

Learning Objectives

• How to create a digital marketing strategy
• How to use different types of media platforms for leads
• How to track effectiveness of the marketing campaign
• How to prioritize leads for sales conversions

Digital Marketing Training Course Content

The learning method will be based on lectures on the subject matter, interactive discussions, group activity and quizzes to test understanding.

Module 1 · Developing a Digital Marketing Strategy

Participants learn how to create a digital marketing strategy.  They learn the principles for digital marketing success.  They learn what needs to be done to create a digital marketing strategy and action plan.

Topics

• Targeting quality leads
• Customer decision journey
• Audience activation and relevancy
• Customer segments and buyer personas
• Brand and sales messaging
• Sales funnels design and objectives
• Leads quality scoring
• Social media platforms and leads quality
• Google Search Console for market research
• Google Analytics (GA4) for marketing performance reporting

1. Digital marketing principles · Lecture
2. Building sales funnels to get quality leads · Workshop
3. Creating the digital marketing strategy · Group Activity

Module 2 · Developing a Digital Marketing Campaign

Participants learn to how to use different types of media platforms to get qualified leads.  They learn how to  use marketing technologies (martech) and growth funnel principles to get qualified leads.

Topics

• Growth funnel and leads nurturing
• Landing page objectives and capabilities
• Offline and online promotion platforms
• Programmatic advertising capabilities and objectives
• Social media engagements and objectives
• Search engine marketing and objectives
• Email marketing and objectives
• CRM, objectives and the sales teams

1. Digital marketing capabilities and martech tools · Lecture
2. Exploring media platforms and their capabilities · Workshop
3. Creating the KPI driven marketing campaign · Group Activity

Module 3 · Traffic Quality Improvements with Analytics

Participants learn how track the effectiveness of the marketing campaign.  They learn how to place data layers into media touchpoints to measure the marketing campaign effectiveness to reach and activate their target audiences.

Topics

• Traffic source attribution
• Data driven leads traffic source attribution
• Landing page traffic source data collection
• Inserting data layers into sales and marketing media
• Marketing campaign and martech data configuration and planning
• Google Analytics (GA4) configurations and reporting

1. Data driven marketing campaigns · Lecture
2. Creating media touchpoints and traffic source data layers · Workshop
3. Applying traffic source data layers into media for tracking · Group Activity

Module 4 · Leads Performance Improvements with Analytics

Participants learn how to prioritize leads for sales conversions.  They learn how to find and configure performance reports in analytics and media platforms.  They learn how to optimize and improve their marketing campaigns for improved Return On Ad Spend (ROAS).

Topics

• Data driven leads conversion attribution
• Analytics platforms and capabilities
• Types of conversion and events data needed for marketing campaign optimization
• Landing page data collectors and legal compliances
• Landing page data configuration, planning and conversion optimization
• Google Tag Manager configurations
• Google Analytics (GA4) configurations and reporting
• AB testing and other analytics platforms for buyer behavior insights

1. Landing page user behaviors and data trackers · Lecture
2. Creating landing page conversion events · Workshop
3. Applying events data layers into landing pages for performance reporting · Group Activity

Competencies Developed by This Training

Participants of this course will learn how to:

1. How to create a digital marketing strategy
2. How to use different types of media platforms for leads
3. How to track effectiveness of the marketing campaign
4. How to prioritize leads for sales conversions

Digital Marketing Training Course Learning Outcomes

• Able to create a strategy for digital marketing
• Able to create targeted sales funnels for marketing campaigns
• Able to see which marketing campaigns are delivering results
• Able to improve quality of leads for sales results

HRDF TTT Certified Trainer

The trainer for this digital marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.  He is an SEO Consultant and the principal consultant for Kognifi.

Kognifi is a HRDF Training Provider

Kognifi is an approved training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.

Kognifi is a marketing and consulting company for digital marketing services and corporate digital marketing trainings in Malaysia.  Kognifi provides HRDF claimable training in Malaysia.  Kognifi has a list of in-house digital marketing trainings in Malaysia.

Contact Us for More Details on our Marketing Courses and Training Plans