Business Strategy & Development Training Courses
This business strategy & development program has its HRDF claimable training courses grouped as follows:
- Product Management Training Course
- Product Development Training Course
- Market Research and Analysis Training Course
- Strategic Business Planning Workshop Training

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the form telling us what you want:
HRD Corp Claimable Business Strategy & Development Training Courses
Kognifi offers several training courses in its management training program in Malaysia.
We provide various business development courses for various industries such as, Manufacturing (B2B), Property/Real Estate, B2B, B2C (retail) and more.
These business strategy & development training courses are approved HRDCorp (HRDF) Claimable Training Courses.
The following are business strategy & development training courses offered. Click on the course name to see the course modules:
Product Management Training Course

Click on this Product Management Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
Click here for the Product Management Course.
- Managing the Product Marketing Mix
- Product Development and Planning Product Sales
- Targeting Customer Activation with Product Brand Drivers
- Forecasting and Managing the Product Sales Channels
In this course, you will learn how to drive sales using the product marketing mix and manage products effectively. You will also learn how to fit products to the market using the Product Life Cycle (PLC) and brand drivers.
This marketing mix training course is suitable for marketing, product development and product management teams.
Click here to see this Product Management Public Training Class.
Product Development Training Course

Click on this Product Development Training Course link to see the detailed course outline. These are the four modules covered in this 2-day course.
Click here for Product Development Course.
- The Product Development Life Cycle
- Testing Ideas
- Developing the MVP
- Growing the New Product
In this course, you will learn how to manage product development, spot market trends, and create products that fit customer demand.
Click here to see this Product Development Public Training Class.
Market Research and Analysis Training Course

Click on this Market Research and Analysis Training Course link to see the detailed course outline. These are the four modules covered in this 2 day course.
Click here for Market Research and Analysis Course.
- Introduction to Market Data
- Introduction to Market Data Analysis
- Managing Market Research and Data Collection
- Creating the Market Research Report
This business development course is suitable for marketing, product development, product management, corporate planning and finance teams.
Click here to see this Market Research and Analysis Public Training Class.
Strategic Business Planning Workshop Training Course
Click on this Strategic Business Planning Workshop Training Course link to see the detailed course outline. These are the seven modules covered in this 3-day course.
Click here for Business Planning Course.
- Business Development Direction and Questions
- Getting Data to Answer Business Development Questions
- Refining Business Development Velocity
- The GTM Marketing Mix Plan
- The Business Development Plan of Action
- The Business Development Risk Management Plan
- The Strategic Business Plan Presentation
In this workshop, you will gain hands-on experience in business strategy formulation, market analysis, risk management, and go-to-market (GTM) planning.
Click here to see this Strategic Business Planning Workshop Public Training Class.
Corporate Business Strategy & Development Trainer
HRDF Training Provider and Trainers
Kognifi is a registered HRDCorp (HRDF) training provider. Kognifi’s trainers are HRDCorp (HRDF) certified trainers. With extensive working experiences for real experiences and lessons learned for sharing.
Course Instructor

Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Course Instructor

Shamini Arumugam MA
- Shamini Arumugam, is TTT (Train The Trainer) certified by HRD Corp.
- 20 years lessons learned in Human Resource Management, Legal Compliance, and Corporate Leadership.
Full Corporate Leadership and People Management Trainer Profile
Other Learning Paths
Click the link below to go to the respective learning paths.
- Sales Training Program
- Project Management Training Program
- Marketing Training Program
- Business Strategy & Development Training Program
- Digital & Technical Skills Training Program
- Leadership & Management Training Program
- Communication & Soft Skills Training Program
- Corporate Governance & Sustainability Training Program
Contact Us for a Training Proposal
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
Other Learning Paths
Click the link below to go to the respective learning paths.