This post is also available in:
Melayu
RM3,500.00
Description
This post is also available in:
Melayu


Product Development Training Course Description
In this Product Development Course, participants learn to manage product development. Learn how to be effective in seeing market trends and demand.
Learn how to get leadership support to allocate resources and prioritize products for development and market testing.
Participants will be guided by the trainer and coached in a workshop-style environment. Participants will be guided on how to use the product marketing mix to move inventories and grow profitable sales.
WhatsApp Kognifi Customer Service: +6011-6353 3599
Product Development Training Course Objective
- How the product development process works
- How to test ideas and possible prototypes
- How to develop the minimal viable product for testing
- How to use the business model thinking for growth
Product Development Training Course Learning Outcomes
- Able to apply the marketing mix to move product sales
- Able to differentiate products to fit against the competition
- Able to control prices and margins with the PLC plan
- Able to support inventory planning and distribution
Product Development Training Course Contents
In this course, participants learn to manage product development. How to manage product development activities. How to create the product fit to market demand and trends.
Module 1 – The Product Development Life Cycle
Participants are introduced to the product development lifecycle. They learn the different processes involved and learn what the requirements in general are in these processes.
- The product development life cycle· Lecture
- Working with the design thinking phases · Group Activity
- Working together as a project team · Group Activity
Module 2 – Testing Ideas
Participants learn how to test ideas. They learn by brainstorming the ideas into various user and market scenarios.
- Business and market needs with JTBD · Lecture
- Working together on the value proposition canvas · Group Activity
- Brainstorming ideas for prototype development · Group Activity
Module 3 – Developing the MVP
Participants learn about market testing. They learn how to create prototypes and collect feedback to refine the product to user needs.
- Testing the prototypes · Lecture
- Developing the MVP · Group Activity
- Working together to create the test plans · Group Activity
Module 4 – Growing the New Product
Participants are introduced to the product lifecycle and the business model canvas. They learn what is needed to be done to grow the product.
- Product lifecycle and scaling growth· Lecture
- Collecting and applying feedback for product improvement · Group Activity
- Working together on the business model canvas · Group Activity
HRD Corp TTT Certified Trainer
The trainer for this product development training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp. He is principal consultant for Kognifi. Come and join the training course that we offer. Be trained by our experienced consultant and trainer with more than 30 years of experience. With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is an HRD Corp Training Provider
Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia. Kognifi provides HRD Corp claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
How To Order Our Training Courses
Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.
- In-House Training
- Public Training
- It is 2 days training event from 9.00 am to 5.00 pm.
We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it is from Kognifi Sdn Bhd.

Contact Us for a Training Proposal
HRDF Claimable Training 2025 - Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.